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 b2b demand generation tactics

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » b2b demand generation tactics

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

b2b demand generation tactics  : Business-to-Business (B2B) (Wikipedia) B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results Demand Generation is also known as : Lead Generation , Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand Generation , Demand Generation Power , Technology Demand Generation , Demand Generation Budget , Demand Generation Capabilities , Demand Generation Read More

Web-enabled Sales Tactics


The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.

b2b demand generation tactics  about business to business (B2B) marketing of technology products that I''ll simply recommend a Google search or exploring www.technologyevaluation.com for more information on how to generate more web inquires. It''s marketing''s job to attract first time visitors to your web site; this is the Problem awareness stage in the buy cycle methodology that we summarized in Part One . Unfortunately many sales people criticize their marketing department for generating so many junk Internet leads. Why, because the Read More

Service Supply Chain Strategies to Increase Corporate Profitability


This article describes the unique challenges of the service supply chain, provides a framework for understanding the service management decision hierarchy, and highlights the dramatic value proposition available to companies that deploy advanced service strategies and decision-support tools to address these challenges. Brief case studies from leading service organizations Cisco and KLA-Tencor show examples of successful deployments of service supply chain strategies.

b2b demand generation tactics  Supply Chain Strategies to Increase Corporate Profitability Abstract The last decade has witnessed a substantial shift in emphasis on the part of many OEM manufacturers, from a focus on the products they produce to a concentration on their customers and the value that their customers derive from ownership and use of these products after the initial product sale. The importance of service is made clear in a recent AMR survey 1 of manufacturing companies which revealed that service represents 24 Read More

i2 Technologies Lives Life In The Fast Lane


i2 Technologies is the largest and fastest growing vendor of supply chain management software with $751 million in revenue over the last twelve months and a 105% average growth rate over the last five years. Fueled by a powerful sales and marketing machine and aggressive strategies for corporate development and acquisition, i2 will maintain its lead through the end of 2000 and beyond.

b2b demand generation tactics  accelerate the adoption of B2B technology. (For more information see B2Big Deal for IBM, Ariba , and i2 .) In May 2000, i2 signed an agreement with Hi-Spec Solutions, a software division of IT conglomerate Honeywell International, Inc., to deliver a combined solution for process manufacturing companies to optimize their extended supply chains and collaborate with suppliers and customers. With sufficient investments of capital and manpower in the alliance, and finding the right way to market the joint Read More

When it comes to demand intelligence, which comes first? The right solution or the right architecture?


Hands down, it’s the right business intelligence (BI) architecture. If your enterprise currently uses retail demand data in a manner that favors either tier one (corporate users) or tier two members (retail sales team), then you don’t have the right architecture in place. And that means you don’t have the right demand intelligence (DI) solution. Read on to learn about what's important in a demand intelligence architecture strategy and how to choose the right DI architecture for your company.

b2b demand generation tactics  it comes to demand intelligence, which comes first? The right solution or the right architecture? Hands down, it’s the right business intelligence (BI) architecture. If your enterprise currently uses retail demand data in a manner that favors either tier one (corporate users) or tier two members (retail sales team), then you don’t have the right architecture in place. And that means you don’t have the right demand intelligence (DI) solution. Read on to learn about what''s important in a demand Read More

TCO of On-Demand Applications Is Significantly Better for SMBs and Mid-Market Enterprises


See why the Yankee Group says that the TCO for on-demand solutions is much better than that of traditional on-premises solutions — even when evaluated over a 3 to 5 year period. On-premises solutions require significant investments in IT infrastructure and application deployment, support and update resources.

b2b demand generation tactics   Read More

The Ultimate Decision: Traditional ERP vs Next Generation WMS


Few supply chain decisions impact your company's day-to-day business, financial health, and customer relations more than selecting and implementing a warehouse management system (WMS). Download this whitepaper for help with an important decision: whether to choose your enterprise resource planning (ERP) system's warehouse module, or a specialized, best-of-breed WMS, plus discover 8 tips for selecting the right WMS.

b2b demand generation tactics  IBS, supply chain, WMS, ERP, warehouse management, warehousing module, ERP vs WMS Read More

Disruptive Innovations? On-demand Pricing Models and Vendors


Vendors must make fundamental changes to sales and support processes to accommodate on-demand, transaction-based pricing. Software vendors must rethink the kinds of functions they provide, how best to deliver those capabilities, and what approaches to take through the channel.

b2b demand generation tactics  on-demand software,on-demand pricing,transaction-based pricing,value-added resellers,salesforce.com,sales force automation,customer relationship management,service model,application service provider,ASP,Siebel CRM OnDemand,Salesforce.com Winter ''05,Salesforce.com Winter ''04,sforce 5.0 Read More

OKENA Pioneers Next-Generation Intrusion Prevention


Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these behavior rules to prevent intrusions up front. This second-generation approach offers substantial bottom line savings, and frees up IT resources for other tasks.

b2b demand generation tactics  OKENA,Next-Generation Intrusion Prevention,Intrusion prevention,intrusion detection,OKENA''s StormWatch intrusion prevention technology,intrusion detection companies,system intrusions,intrusion detection systems,ids,intrusion detection solution,intrusion detection market,intrusion detection products,intrusion detection vendors,security technology,network security Read More

Demand Management Software Evaluation Report


If your business primarily needs forecasting, marketing, merchandising, simulating, and planning support, you will find vendors in the demand management Software Evaluation Report offer solutions focused on these issues.

b2b demand generation tactics  Management Software Evaluation Report TEC''s Demand Management Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision. This Software Evaluation Report provides extensive information about vendor or provider ca Read More

Management for Next-generation Multi-service System Networks


The history of telecommunications management is rife with examples of good technology failing to meet business requirements. Historically, while business has needed management of service definitions, technology has focused on element management, leaving a gap between what is desired and what is possible. If operational expenses are to be lowered, this gap must be closed.

b2b demand generation tactics   Read More

Collaborative Demand Planning


In theory, demand planning is the foundation for profitable operations. But in practice, it is often a difficult endeavor. Accuracy can fluctuate wildly, and companies tend to react to inaccuracies with new investments in technology, processes, and people. However, new investments do not guarantee better forecasts. There are often fundamental issues that need to be addressed before achieving positive results.

b2b demand generation tactics  Demand Planning In theory, demand planning is the foundation for profitable operations. But in practice, it is often a difficult endeavor. Accuracy can fluctuate wildly, and companies tend to react to inaccuracies with new investments in technology, processes, and people. However, new investments do not guarantee better forecasts. There are often fundamental issues that need to be addressed before achieving positive results. Read More

Demand Planning: Optimizing Operations across the Supply Chain


Demand planning applications can help manufacturers establish baseline sales forecasts and perform analysis to improve resource usage. They can also help manufacturers optimize pricing capabilities and better understand their markets. Yet to get the most out of these tools, manufacturers must be willing to reorganize their planning processes—and to share the resulting insights with supply chain partners and customers.

b2b demand generation tactics  Planning: Optimizing Operations across the Supply Chain Demand Planning: Optimizing Operations across the Supply Chain If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Microsoft Dynamics is a line of integrated, adaptable business management solutions that automate and streamline financial, customer relationship, and supply chain processes in a way that helps you drive business success. Source : Microsoft Dynamics Resources Relate Read More

Kinaxis’ Response Management Helps Keep Supply and Demand in Balance


Kinaxis has always been known as a vendor with a solid value proposition around responding to demand changes that happen between planning cycles with a ’what-if’ simulation capability. As Kinaxis likes to say, no forecast is ever right, and so the ability to react quickly to changes is paramount. This is perhaps even more important in today’s business climate as an accelerating pace of business

b2b demand generation tactics  Control Tower (the “foundational B2B network” that Bob Ferrari has talked about . Kinaxis envisions its control tower as a central point for visibility and for the team to run scenario simulations. Figure 2. Kinaxis'' RapidResponse Control Tower. It remains to be seen whether the concept of the supply chain control tower is really taking hold among more enterprises, and moving beyond a “check-off feature” that software vendors feel they need to be able to offer. Kinaxis may be out in front in the Read More