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 b2b demand generation tactics

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » b2b demand generation tactics

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

b2b demand generation tactics  : Business-to-Business (B2B) (Wikipedia) B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results Demand Generation is also known as : Lead Generation , Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand Generation , Demand Generation Power , Technology Demand Generation , Demand Generation Budget , Demand Generation Capabilities , Demand Generation Read More

i2 Technologies Lives Life In The Fast Lane


i2 Technologies is the largest and fastest growing vendor of supply chain management software with $751 million in revenue over the last twelve months and a 105% average growth rate over the last five years. Fueled by a powerful sales and marketing machine and aggressive strategies for corporate development and acquisition, i2 will maintain its lead through the end of 2000 and beyond.

b2b demand generation tactics  accelerate the adoption of B2B technology. (For more information see B2Big Deal for IBM, Ariba , and i2 .) In May 2000, i2 signed an agreement with Hi-Spec Solutions, a software division of IT conglomerate Honeywell International, Inc., to deliver a combined solution for process manufacturing companies to optimize their extended supply chains and collaborate with suppliers and customers. With sufficient investments of capital and manpower in the alliance, and finding the right way to market the joint Read More

Service Supply Chain Strategies to Increase Corporate Profitability


This article describes the unique challenges of the service supply chain, provides a framework for understanding the service management decision hierarchy, and highlights the dramatic value proposition available to companies that deploy advanced service strategies and decision-support tools to address these challenges. Brief case studies from leading service organizations Cisco and KLA-Tencor show examples of successful deployments of service supply chain strategies.

b2b demand generation tactics  Supply Chain Strategies to Increase Corporate Profitability Abstract The last decade has witnessed a substantial shift in emphasis on the part of many OEM manufacturers, from a focus on the products they produce to a concentration on their customers and the value that their customers derive from ownership and use of these products after the initial product sale. The importance of service is made clear in a recent AMR survey 1 of manufacturing companies which revealed that service represents 24 Read More

Web-enabled Sales Tactics


The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.

b2b demand generation tactics  about business to business (B2B) marketing of technology products that I''ll simply recommend a Google search or exploring www.technologyevaluation.com for more information on how to generate more web inquires. It''s marketing''s job to attract first time visitors to your web site; this is the Problem awareness stage in the buy cycle methodology that we summarized in Part One . Unfortunately many sales people criticize their marketing department for generating so many junk Internet leads. Why, because the Read More

The Consumerization of B2B Multi-channel Commerce


There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by benefiting from B2C best practices; increase customer satisfaction by delivering multichannel convenience; represent complex and specialized products accurately and effectively; and manage the complexity of B2B transactions.

b2b demand generation tactics  Consumerization of B2B Multi-channel Commerce There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by Read More

UNIT4 Launches Cloud ERP for New-generation Users


UNIT4, a provider of enterprise software that accommodates business change, has launched the next-generation version of its Agresso enterprise resource planning (ERP) suite for people-centric businesses, called Milestone 4. The Agresso ERP suite now provides new social and mobile technologies with for a new-generation workforce. These four—social, mobile, analytics, and cloud—touchstones are a significant departure from traditionally rigid ERP systems.

b2b demand generation tactics  industry-watch, UNIT4, cloud-ERP, Agresso, VITA, social, mobile, cloud, BLINC Read More

Next-generation Tool for Software Comparison Hits the Web


TEC has just released the second generation of its flagship software comparison tool, eBestMatch, which allows users to compare enterprise software side-by-side, down to the minutest level of detail. This version (see below to find out how to snag a free trial) provides immediate user responsiveness, giving you the feeling you’re leveraging a slick desktop app rather than a Web page.

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Extricity Makes a Move into IBM’s Sphere of B2B Influence


B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as part of IBM’s WebSphere BtoBi Partner Agreement Manager. An OEM alliance with IBM is bound to provide Extricity with additional credence and leverage in the ever-expanding B2B/EAI market.

b2b demand generation tactics  into IBM’s Sphere of B2B Influence Extricity Makes a Move into IBM''s Sphere of B2B Influence M. Reed - January 23, 2001 Event Summary Extricity , Inc., a leading business-to-business (B2B) software platform provider, has announced that IBM is shipping the Extricity B2B software platform as part of IBM''s WebSphere BtoBi Partner Agreement Manager . The two companies announced an OEM agreement in September wherein IBM licensed Extricity''s B2B process technology to be integrated as a critical component of Read More

Next-Generation VoIP Network Architecture


With network operators facing eventual equipment obsolescence in their existing narrowband public switched telephone networks (PSTNs), the Multiservice Switching Forum (MSF) expects that end-to-end voice over Internet protocol (VoIP) solutions will necessarily replace PSTNs in the medium term. What are the primary issues that must be addressed to define a large-scale VoIP network capable of supporting full PSTN equivalence?

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Next-generation Workforces


Less than one third of manufacturers can boast world-class employee engagement (the ability to “secure a competitive performance advantage by having superior systems in place to recruit, hire, develop, and retain talent”). Discover how workforce management systems can help manufacturers more effectively measure employee performance, direct human resources (HR), and leverage talent in order to compete effectively.

b2b demand generation tactics  Infor,human resources,recruiting,human resource,human resource management,human resources employment,human resources management,human resources manager,management human resources,talent management,human resources department,human resources training,workforce management,human resource development,human resources hr Read More

Intelligent Response Management Strategies for Managing Demand-Supply Networks


Over 190 companies were surveyed regarding their challenges within demand-supply networks and the top priorities for managing these networks. This paper is based on an analysis of that survey and highlights the need for companies to focus on intelligent response management strategies that bridge planning and execution.

b2b demand generation tactics  supply chain response management,response management strategies,demand-supply network management,supply chain optimization,supply chain network optimization,supply chain optimization software,supply chain network optimization software,supply chain optimization model,geodis supply chain optimization,supply chain management optimization,network optimization supply chain,optimization supply chain,supply chain network optimization models,supply chain optimization ppt,supply chain optimization techniques Read More

New Generation of De-dupe for Green Storage Data Protection


IT managers face explosive data growth, which drives up costs for primary storage and storage for backup and disaster recovery. To help reduce costs and footprint while maximizing return on investment (ROI), a single-instance repository de-duplication tool, when integrated with a virtual tape library, could be the answer. Learn about how using this green, flexible, and scalable solution can help with your backup needs.

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ERP Demand Being Re-heated


As reported on March 5 in The Dallas Morning News/KRTBN -- E-commerce may get all the attention, but information technology experts say the demand for enterprise resource planning professionals is almost as hot.

b2b demand generation tactics  attention shift to e-commerce (B2B, B2C), supply chain management (SCM), client relationship management (CRM), business intelligence (BI), and other extended-ERP applications. We also believe that the majority of vendors tackled those difficulties with appropriate, time-and-money-consuming counteractions like developing more implementation-friendly and industry-tailored products attractive to the untapped mid-market, expanding product functionality to cover the above-mentioned hot trends, face-lifting or Read More

ToolsGroup Embeds Machine Learning Technology in Demand Forecasting


ToolsGroup, a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a commercially available demand forecasting product. The new technology has been proven to significantly improve forecast accuracy in major global customer installations.

b2b demand generation tactics  Embeds Machine Learning Technology in Demand Forecasting ToolsGroup , a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a commercially available demand forecasting product. The new technology has been proven to significantly improve forecast accuracy in major global customer installations. ToolsGroup''s embedded machine learning is available as part of the SO99+ version 7.3.1 demand forecasting solutio Read More