Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
b2b demand generation service
productized service offering , b2b productization services , productization strategy and architecture , service product management , service business . Introduction Professional services clients seek solutions to problems, and the very nature of intangible services makes them difficult to comprehend - they cannot be touched, tasted, or seen. Consequently, clients often seek various forms of assurance that their problems can in fact be solved by the prospective supplier of professional services. They seek