For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
b to b sales force
can provide relevant information back to prospects and customers in real time. DTL: How is this approach changing the marketplace? BG: People are realizing it’s just too expensive to pay for custom-built tools. The cost of paying a custom development company to write your back-end business rules and update your back-end database, and to implement some marketing tool isn’t comparable to the cost of iMarketing Automation. Marketing is fluid, so every time you design a campaign, if you use the custom