SAP purports that SAP MDM also lays the foundation for efficient and accurate exchange of cross-business information. Consumer products companies, for instance, can exchange timely product information with retail distributors, avoid costly inaccuracies, enhance merchandizing, and improve supply chain operations.
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deployed on an evolutionary basis to minimize disruptions to the daily flow of business; it can also be reasonably quickly implemented without altering the existing system landscape; and it is flexible to adapt to established business processes and organizational structures. By improving the consistency of business-critical data, the new MDM offering should help companies across diverse industries accelerate collaborative business processes, reduce IT integration costs, and gain sound analytical insights