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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 avl strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Importance of Component Event Management in a PLM Strategy


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Discussing E2open’s Pre-IPO State of Affairs


Today’s businesses are complex. No longer are supply chains linear—but they involve dynamic trading partner networks across the globe. E2open caters to this extended business network by delivering SCM applications on its cloud-based platform that enable its customers and their trading partners to gain visibility and collaboration across their multi-tier supply chain. Get the details in TEC principal analyst P.J. Jakovljevic’s article.

avl strategic event marketing  the approved vendor list (AVL), transportation or sourcing lane information, etc.   A Conversation with an E2open Marketer We recently spoke to Sean Rollings, vice president (VP) of product marketing at E2open, to get some insight on the company (within the constraints of the pre- initial public offering [IPO] quiet period). Prior to E2open, Rollings held executive-level product and marketing roles at Marketbridge Consulting , Amitive , NetSuite , Oracle, and Deloitte Consulting . He received master’s Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Got CRM? Why You Need Marketing Automation, Too


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avl strategic event marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More

HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


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avl strategic event marketing  HR,HCM,Human Resources,Human Capital management,Lumesse,SAP,Context Engine Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

avl strategic event marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you''ll set Read More

Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

avl strategic event marketing  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you''ll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More

Case Study: An ITIL Capacity Assessment and Strategic Alignment


Today, business is driven to change per customers’ needs, and IT organizations must be strategic partners with the lines of business. Information Technology Infrastructure Library (ITIL) best practices are gaining popularity as one way to manage change. However, implementing ITIL best practices in an IT organization is not without challenges. Learn about the approaches that can be used for successful ITIL implementation.

avl strategic event marketing  Study: An ITIL Capacity Assessment and Strategic Alignment Today, business is driven to change per customers’ needs, and IT organizations must be strategic partners with the lines of business. Information Technology Infrastructure Library (ITIL) best practices are gaining popularity as one way to manage change. However, implementing ITIL best practices in an IT organization is not without challenges. Learn about the approaches that can be used for successful ITIL implementation. Read More

Calgoo In-Calendar Marketing


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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

avl strategic event marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions'' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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