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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 avl strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Discussing E2open’s Pre-IPO State of Affairs


Today’s businesses are complex. No longer are supply chains linear—but they involve dynamic trading partner networks across the globe. E2open caters to this extended business network by delivering SCM applications on its cloud-based platform that enable its customers and their trading partners to gain visibility and collaboration across their multi-tier supply chain. Get the details in TEC principal analyst P.J. Jakovljevic’s article.

avl strategic event marketing  the approved vendor list (AVL), transportation or sourcing lane information, etc.   A Conversation with an E2open Marketer We recently spoke to Sean Rollings, vice president (VP) of product marketing at E2open, to get some insight on the company (within the constraints of the pre- initial public offering [IPO] quiet period). Prior to E2open, Rollings held executive-level product and marketing roles at Marketbridge Consulting , Amitive , NetSuite , Oracle, and Deloitte Consulting . He received master’s Read More

Search Engine Marketing - Best Practices


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Data Quality: A Survival Guide for Marketing


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Content Raven Launches Marketing Analytics


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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

avl strategic event marketing  Success Factors for Building a Best-run Marketing Organization Six Success Factors for Building a Best-run Marketing Organization If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights Read More

Got CRM? Why You Need Marketing Automation, Too


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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


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A Beginner's Guide to App Marketing


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Three Steps to Strategic Planning Excellence in Wholesale Distribution Companies


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avl strategic event marketing  Steps to Strategic Planning Excellence in Wholesale Distribution Companies A strategic planning process is critical for distribution companies. Not unlike personal financial planning, distribution executives have to select the best investments needed now to create profitable growth in the future. If you fail to make the right commitments at the right time, you will miss opportunities and increase your risk. This paper outlines a set of core analytics customized for wholesaler distributors. Read More

CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


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Neolane Announces New Version of Neolane Marketing Analytics


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NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation


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Design Can Be Your Next Asset to Manage: E-mail Marketing


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avl strategic event marketing  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you''ll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More