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Documents related to » automated demand generation b2b


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

automated demand generation b2b  Demand Generation Efforts | Automated Demand Generation | Demand Generation Needs | Intelligent Demand Generation | Demand Generation Planning | Demand Generation Components | Assessing Demand Generation | Demand Generation Tool | Demand Webcast | Established Demand Generation | B2B Demand Generation | B2B Lead Generation | B2B Sales Lead Generation | B2B Generation Marketing | B2B Demand Generation Systems | B2B Demand Generation Software | B2B New Demand Generation | B2B Demand Generation Vendors | B2B Read More
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

automated demand generation b2b  Rules-based marketing is an automated strategy involving predefined if-then rules, resulting in communications that are more timely, relevant and consistent across multiple communication channels (see Figure 1). Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change Read More
Microsoft Keeps on Rounding up Its Business Solutions Part One: Event Summary
While the recent initiatives by Microsoft Business Solutions to piecemeal bolster its product lines'' SCM capabilities should benefit users, a lot more cohesive

automated demand generation b2b  customers) through a fully automated Microsoft .NET- connected solution, thereby increasing efficiency with a deep degree of integration throughout their business and desktop applications and lowering the total cost of business-to-business (B2B) collaboration. In other words, MBN uses the messaging and collaboration facilities of Microsoft Outlook and the integration facilities of BizTalk Server, to solve the supply chain connectivity part of the overall supply chain management (SCM) puzzle. As for the un Read More
Glossary of Enterprise Applications Terminology Part One: Accounts Payable Through Internet
As enterprise applications systems developed over time, a continuous stream of new terminology surfaced. This is a glossary of those terms.

automated demand generation b2b  management systems (CMMS) : Automated software systems for handling maintenance work orders, as well as associated inventory, purchasing, accounting, and human resources functions. In some industries—particularly process production, in which manufacturers look to optimize use of capital-intensive equipment—maintenance management systems play a leading role as the enterprise system. Maintenance management systems have similar basic functionality, including: 1) use of work orders for preventive and pred Read More
The Art, Science & Software Behind (Optimal) Retail Pricing - Part 4
Part 1 of this blog post series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This

automated demand generation b2b  bulk files on an automated basis. DemandTec uses industry-standard  Web services  protocols to communicate with customer systems and to process customer system requests. The MyDemandTec portal technology enables UI-layer integration between DemandTec’s system and its customers’ systems, allowing the vendor to display content served by customer systems and to serve content to customer systems using common industry  protocols . Competitive Landscape The market for retail lifecycle pricing software Read More
Progress-ing Towards ERP On-Demand
While most discussions about the Software as a Service (SaaS) market revolve around the likes of Salesforce.com, NetSuite, Google, IBM, Oracle, Microsoft

automated demand generation b2b   Read More
Junction E-Commerce on Demand EOD
PDG Group Model 821

automated demand generation b2b  E-Commerce on Demand EOD PDG Group Model 821 Read More
Case Study: Seventh Generation
Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more

automated demand generation b2b   Read More
Reaping the Benefits of Next-generation Dashboards
The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid

automated demand generation b2b  the Benefits of Next-generation Dashboards The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid decision making. Many companies use static reports and ad hoc queries, but fewer companies use dashboards and portals—which often lack the interactivity required for navigation and visualization of business data. Learn how a next-generation dashboard solution can help. Read More
N-Tier Demand Management
The classic bull-whip effect means that the further a supplier is removed from the end consumer, the worse are the fluctuations in demand that they see. This

automated demand generation b2b  Tier Demand Management Introduction The classic bull-whip effect means that the further a supplier is removed from the end-consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a supplier deep in the supply chain can do to Read More
The Next Generation of Business Intelligence
Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable

automated demand generation b2b   Read More
BI: On Demand, On Premise, Open Source, or Outsourced?
On-premise or on-demand, business intelligence (BI) solutions can help businesses become more intelligent about key processes. But what are the benefits to

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On-demand Product Life Cycle Management: Not Just for Small to Medium Businesses Anymore
Product lifecycle management (PLM) is set to transition to an on-demand model. On-demand models are quicker and cheaper to deploy, but software providers must

automated demand generation b2b  PLM,product lifecycle management,on-demand,SaaS,software-as-a-service,hosted,CRM,customer relationship management,SMB,small to medium businesses Read More
Extricity Makes a Move into IBM’s Sphere of B2B Influence
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as part of IBM’s WebSphere BtoBi Partner

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B2B Reality Check: Overcoming Challenges in B2B Transaction Automation
There is a common perception that supply chain automation has created an environment in which transactions move quickly and efficiently in industries such as

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