X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 automated demand generation b2b

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » automated demand generation b2b

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

automated demand generation b2b  Demand Generation Efforts | Automated Demand Generation | Demand Generation Needs | Intelligent Demand Generation | Demand Generation Planning | Demand Generation Components | Assessing Demand Generation | Demand Generation Tool | Demand Webcast | Established Demand Generation | B2B Demand Generation | B2B Lead Generation | B2B Sales Lead Generation | B2B Generation Marketing | B2B Demand Generation Systems | B2B Demand Generation Software | B2B New Demand Generation | B2B Demand Generation Vendors | B2B Read More

Microsoft Keeps on Rounding up Its Business Solutions Part One: Event Summary


While the recent initiatives by Microsoft Business Solutions to piecemeal bolster its product lines' SCM capabilities should benefit users, a lot more cohesive SCM strategy is needed for Microsoft to truly permeate the SCM mid-market.

automated demand generation b2b  customers) through a fully automated Microsoft .NET- connected solution, thereby increasing efficiency with a deep degree of integration throughout their business and desktop applications and lowering the total cost of business-to-business (B2B) collaboration. In other words, MBN uses the messaging and collaboration facilities of Microsoft Outlook and the integration facilities of BizTalk Server, to solve the supply chain connectivity part of the overall supply chain management (SCM) puzzle. As for the un Read More

AribaLIVE 2012: What Was Jolly Good (and What Could Improve) - Part 1


A recent blog post talked about my attendance of the AribaLIVE 2012 user event and outlined the main premise of the event: Ariba has become a public cloud commerce network provider first and foremost, while also offering additional related spend management software as required. The vendor is striving to become a business-to-business (B2B) commerce version of Amazon.com and eBay to enable painless

automated demand generation b2b  to set up for automated straight-through processing (STP) is outstanding . Item master data can now be managed in Ariba for  procure-to-pay (P2P)  processes, even if these processes do not necessarily go via an  enterprise resource planning (ERP)  back-office system. To engage sellers and provide a unified seller’s experience, a supplier company profile and single login are the new features. A company profile is filled out only once and then accessible by many ( á la public resumes in LinkedIn ), a Read More

Glossary of Enterprise Applications Terminology Part One: Accounts Payable Through Internet


As enterprise applications systems developed over time, a continuous stream of new terminology surfaced. This is a glossary of those terms.

automated demand generation b2b  management systems (CMMS) : Automated software systems for handling maintenance work orders, as well as associated inventory, purchasing, accounting, and human resources functions. In some industries—particularly process production, in which manufacturers look to optimize use of capital-intensive equipment—maintenance management systems play a leading role as the enterprise system. Maintenance management systems have similar basic functionality, including: 1) use of work orders for preventive and pred Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

automated demand generation b2b  Rules-based marketing is an automated strategy involving predefined if-then rules, resulting in communications that are more timely, relevant and consistent across multiple communication channels (see Figure 1). Rules-based marketing campaigns can be as simple as a sequence of communications that are triggered by a specific event, such as when a customer fills out an online form. Or they can be highly sophisticated, involving multiple tracks of information, dynamic content and new rule sets that change Read More

The Demand-Driven Supply Chain and Demantra


Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating significant cost savings and growth.

automated demand generation b2b  Demand-Driven Supply Chain and Demantra Introduction Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating significant cost savings and growth. The concept of the Demand-Driven Supply Chain is the convergence of marketing and supply chain management. In the consumer products industries, this is of key Read More

Intelligent Response Management Strategies for Managing Demand-Supply Networks


Over 190 companies were surveyed regarding their challenges within demand-supply networks and the top priorities for managing these networks. This paper is based on an analysis of that survey and highlights the need for companies to focus on intelligent response management strategies that bridge planning and execution.

automated demand generation b2b  supply chain response management,response management strategies,demand-supply network management,supply chain optimization,supply chain network optimization,supply chain optimization software,supply chain network optimization software,supply chain optimization model,geodis supply chain optimization,supply chain management optimization,network optimization supply chain,optimization supply chain,supply chain network optimization models,supply chain optimization ppt,supply chain optimization techniques Read More

Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

automated demand generation b2b  digital marketing, lead generation, social media, peer-to-peer influence marketing, social marketing, lead generation strategy Read More

B2B E-Business Strategies for a Changing World


In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you in today's rapidly cha...

automated demand generation b2b  b2b business strategies changing world,b2b,business,strategies,changing,world,business strategies changing world,b2b strategies changing world,b2b business changing world,b2b business strategies world,b2b business strategies changing. Read More

i2 Adds More Verticals To Ra-b2b-it Stew


As vertical B2B marketplaces multiply like rabbits, i2 Technologies is nurturing a warren of its own. The latest addition, FreightMatrix, may prove to be the most important introduction to date.

automated demand generation b2b  e-commerce,marketplace,ecommerce,b2b,b to b,ecommerce website,business commerce,ebusiness,ecommerce site,e commerce business,e commerce site,ecommerce solution,e commerce website,ecommerce business,ecommerce solutions Read More

OKENA Pioneers Next-Generation Intrusion Prevention


Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these behavior rules to prevent intrusions up front. This second-generation approach offers substantial bottom line savings, and frees up IT resources for other tasks.

automated demand generation b2b  for the most part automated. A test mode exists which allows administrators to test out new rules in action, before installing them on production systems. The default rules that ship with StormWatch prevent inadvertent actions to your system caused by trojans, worms, viruses, buffer overflows, syn floods, and port scans. Writing a rule for a new or custom application requires knowledge of the application''s files, executables, directories accessed, and ports accessed, which does require some knowledge and Read More

SAP BusinessObjects BI, Now On-demand


Yesterday, SAP announced the release of the SAP BusinessObjects BI OnDemand solution. This new product will enable users with no previous experience with business intelligence (BI) applications to use a BI toolset with complete ease. It also will let users access and navigate through their on-demand and on-premise data by incorporating the complete set of BusinessObjects tools. This announcement

automated demand generation b2b   Read More

IFS Packages Analytics for Power Generation


IFS has launched plug-and-play version of a corporate performance management (CPM) solution for companies in the power generation industry. IFS CPM is an analytics platform that gives enterprises a visual, top-down perspective of processes and performance.

automated demand generation b2b  industry watch, bi, ifs, cpm, erp for power companies, corporate performance management, business intelligence, power generation industry, BI for power companies Read More

N-Tier Demand Management


The classic bull-whip effect means that the further a supplier is removed from the end consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a few leading suppliers deep in the supply chain are have taken to successfully mitigate the bull-whip effect.

automated demand generation b2b  Tier Demand Management Introduction The classic bull-whip effect means that the further a supplier is removed from the end-consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a supplier deep in the supply chain can do to Read More