With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market.
application to mobile
when bringing a mobile application to market is part of the momentum building process. There are always traditional marketing elements to consider - product, price, place, promotion - but with mobile applications other elements become very important. In addition to the 4 P's, it is necessary to look at the 3 R's: Reach - the traditional 'place' issue is extended by a plethora of online options, over the air download advantages and alternative routes that might need to be considered to get to the right