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Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
 

 analysis customer success


A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

analysis customer success  results. When a regression analysis is applied to operational approaches that achieve financial results, these best practices do not correlate well with successful results. This suggests that implementing best practices alone do not produce success in the context of ROI. Achieving operational success requires best practices that address organizational and sponsorship issues such as leadership and change management. These results should not come as a surprise to anyone; technology alone seldom solves any

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Customer Relationship Management (CRM) RFI/RFP Template

Sales Force Automation, Marketing Automation, Customer Service and Support, Analytics and Reporting, and Technical Functionality Get this template

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Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...

Documents related to » analysis customer success

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

analysis customer success  | Customer | Customer Analysis | Customer Analytics | Customer Application | Customer Applications | Customer Architecture | Customer Best Practices | Customer Business | Customer Centric | Customer Centric Selling | Customer Centricity | Customer CRM | Customer Engineering | Customer Experience | Customer Experience Management | Customer Framework | Customer Integration | Customer Interface | Customer Knowledge Management | Customer Loyalty | Customer Management | Customer Management Relationship | Read More

CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture


To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy that is correlated with success. An interactive version of this assessment is included with this article.

analysis customer success  perspective of root cause analysis. Are the results reflective of more basic or systemic issues that tend to influence other areas of the company in subtle or not so subtle ways?   Taking Action The self-assessment may be an interesting concept and raise issues but if it does not result in positive action, it has not served its purpose. As previously indicated, the self-assessment can be completed at any phase of an initiative. If the initiative is just starting, it can be used as a form of readiness, Read More

Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

analysis customer success  the results of the analysis are used to build targeted data quality routines to correct, standardize, and validate customer data. Some main features of the DataFlux CDI Solution include data profiling, access to multiple data sources, connection and access to multiple data sources to allow for easy and timely analysis, and matching and de-duplication functionality. Conclusion CDI is the act of consolidating data from across the organization to create a centralized view of the customer. Vendors have Read More

A Road Map to Data Migration Success


Many significant business initiatives and large IT projects depend upon a successful data migration. But when migrated data is transformed for new uses, project teams encounter some very specific management and technical challenges. Minimizing the risk of these tricky migrations requires effective planning and scoping. Read up on the issues unique to data migration projects, and find out how to best approach them.

analysis customer success  project, especially source systems analysis and mapping. At first glance, this may seem obvious, but consider as an example the full functionality of a customer relationship management (CRM) application. Organizations pick and choose from the menu of functions and features, and the implementation may be phased over time. Rather than migrating all of the data subject areas of a full customer database, the team can focus on only those tables and columns that support the business needs of the CRM Read More

The Customer as a Strategic Asset


Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself.

analysis customer success  Customer as a Strategic Asset Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself. Read More

How the Right Mix of Static Analysis and Dynamic Analysis Technologies Can Strengthen Application Security


In searching for tools to implement an effective application-security strategy, managers have a choice between two technological approaches: dynamic analysis and static analysis. Available in a variety of freeware and commercial automated tools, both approaches promise comprehensive detection of security vulnerabilities. But a truly effective strategy may require a mix of both.

analysis customer success  Right Mix of Static Analysis and Dynamic Analysis Technologies Can Strengthen Application Security In searching for tools to implement an effective application-security strategy, managers have a choice between two technological approaches: dynamic analysis and static analysis. Available in a variety of freeware and commercial automated tools, both approaches promise comprehensive detection of security vulnerabilities. But a truly effective strategy may require a mix of both. Read More

Customer Analytics for Dummies (IBM Limited Edition)


In this e-book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it.

analysis customer success  Analytics for Dummies (IBM Limited Edition) In this e-book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it. Read More

Service: Reduce Cost While Maintaining Customer Satisfaction


Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the cost of service while keeping customers happy is the primary objective of customer service organizations. Customer relationship management (CRM) applications help you streamline customer service processes and reduce cost, enabling you to keep your customers happy and grow your business. Find out how.

analysis customer success  Reduce Cost While Maintaining Customer Satisfaction Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the cost of service while keeping customers happy is the primary objective of customer service organizations. Customer relationship management (CRM) applications help you streamline customer service processes and reduce cost, enabling you to keep your customers happy and grow your business. Find out how. Read More

11Ants Customer Response Analyzer


11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer.  

analysis customer success  Customer Response Analyzer 11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer. Read More

Customer: Eastern Food


Eastern Foods, Inc. produces fresh goods for one of the most widely dispersed populations in the world. The leading supplier of salad dressings to airlines, Amtrak, and the cruise ship industry, Eastern is nationally known for Naturally Fresh dressings as well as premiere meat sauces and dips sold in stores and distributed to the food service industry. The job has never been easy – but it has been made easier in recent years with the implementation of Ross Systems’ iRenaissance suite of business applications for both front and back office operations. The flow of information, necessary to make critical decisions and ensure high levels of service, now travels quicker than the fast-paced industry it serves. The plant scheduler has been able to reduce the number of daily individual production jobs by as much as 20%, as well as reduce the number of changeovers, resulting in higher capacity utilization and throughput. Visibility to the forecast and orders allows for better management of the scheduled cycle of product runs, which must be closely coordinated with inventory to ensure supply is both adequate and fresh. Cycle schedule compliance has improved from 88% to 95%.

analysis customer success   Read More

Integrating Customer Relationship Management and Service Resolution Management


The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

analysis customer success  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application's ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More

Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention


Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.

analysis customer success  the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More

Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

analysis customer success  the Power of Social Networks to Customer Relationship Management The era of managing your customer with a traditional customer relationship management (CRM) process is rapidly coming to an end. CRM is undergoing a revolutionary transformation, changing from a customer management model to one of customer engagement, and Web 2.0 technology is at the heart of this change. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates rather than simply targets, giving them the Read More

The Customer Relationship Management Vision: It Starts with Relationships


An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It’s all about people and relationships.

analysis customer success  Customer Relationship Management Vision: It Starts with Relationships Originally published - December 19, 2007 When it comes to the creation of a customer relationship management (CRM) vision that truly serves to enhance the customer experience, so many organizational leaders are trapped within their own understanding of what that vision entails. Consider the following statistic: of all CRM programs initiated, roughly 70 percent involve a great solution but a bad implementation plan, resulting in poor Read More