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A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

analysis customer success  results. When a regression analysis is applied to operational approaches that achieve financial results, these best practices do not correlate well with successful results. This suggests that implementing best practices alone do not produce success in the context of ROI. Achieving operational success requires best practices that address organizational and sponsorship issues such as leadership and change management. These results should not come as a surprise to anyone; technology alone seldom solves any Read More
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » analysis customer success


A Road Map to Data Migration Success
Many significant business initiatives and large IT projects depend upon a successful data migration. But when migrated data is transformed for new uses, project

analysis customer success  project, especially source systems analysis and mapping. At first glance, this may seem obvious, but consider as an example the full functionality of a customer relationship management (CRM) application. Organizations pick and choose from the menu of functions and features, and the implementation may be phased over time. Rather than migrating all of the data subject areas of a full customer database, the team can focus on only those tables and columns that support the business needs of the CRM Read More
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

analysis customer success  perspective of root cause analysis. Are the results reflective of more basic or systemic issues that tend to influence other areas of the company in subtle or not so subtle ways?   Taking Action The self-assessment may be an interesting concept and raise issues but if it does not result in positive action, it has not served its purpose. As previously indicated, the self-assessment can be completed at any phase of an initiative. If the initiative is just starting, it can be used as a form of readiness, Read More
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

analysis customer success  | Customer | Customer Analysis | Customer Analytics | Customer Application | Customer Applications | Customer Architecture | Customer Best Practices | Customer Business | Customer Centric | Customer Centric Selling | Customer Centricity | Customer CRM | Customer Engineering | Customer Experience | Customer Experience Management | Customer Framework | Customer Integration | Customer Interface | Customer Knowledge Management | Customer Loyalty | Customer Management | Customer Management Relationship | Read More
Deploying Customer Relationship Management Effectively: Beyond Implementation
A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into

analysis customer success  | crm | crm analysis | crm application | crm applications | crm architecture | crm benefits | crm best practices | crm business | crm business solutions | crm company | crm comparison | crm comparisons | crm comprehensive training | crm concept | crm conference | crm configuration | crm cost | crm customer | crm customer relationship | crm customer relationship management | crm customization | crm database | crm definition | crm deployment | crm deployment administrator | crm deployment configuration | Read More
Creating the Single Customer View
With today’s strategic focus on data, a significant challenge facing companies is the ability to use data to create a single customer view (SCV). An SCV means

analysis customer success  the Single Customer View With today’s strategic focus on data, a significant challenge facing companies is the ability to use data to create a single customer view (SCV). An SCV means that a company has a accurate and complete view of their customers across all applications, databases, and customer touch points. The financial, operational, customer satisfaction, and regulatory effects of unreliable SCVs are overwhelming. Read More
Litecubes Success Story


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The Customer Relationship Management Vision: It Starts with Relationships
An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the

analysis customer success  Customer Relationship Management Vision: It Starts with Relationships Originally published - December 19, 2007 When it comes to the creation of a customer relationship management (CRM) vision that truly serves to enhance the customer experience, so many organizational leaders are trapped within their own understanding of what that vision entails. Consider the following statistic: of all CRM programs initiated, roughly 70 percent involve a great solution but a bad implementation plan, resulting in poor Read More
ASP Traffic Analysis! What Next - ASP Odometers?
WebTrends will begin offering an Application Service Provider (ASP) solution for web traffic analysis. The offering has options both for traditional traffic

analysis customer success  to provide web log analysis on an ASP basis. The new unit will offer its services through a platform called WebTrends Live. A user embeds a small piece of JavaScript code, provided by WebTrends, on every page to be tracked. When a surfer loads such a page the JavaScript sends data back to a WebTrends server farm. Traffic analysis information that includes the page view is available within seconds. WebTrends Live offers three products. The high-end product is the eCommerce Edition, which can track Read More
Integrating Customer Relationship Management and Service Resolution Management
The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies

analysis customer success  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application's ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More
How the Right Mix of Static Analysis and Dynamic Analysis Technologies Can Strengthen Application Security
In searching for tools to implement an effective application-security strategy, managers have a choice between two technological approaches: dynamic analysis

analysis customer success  Right Mix of Static Analysis and Dynamic Analysis Technologies Can Strengthen Application Security In searching for tools to implement an effective application-security strategy, managers have a choice between two technological approaches: dynamic analysis and static analysis. Available in a variety of freeware and commercial automated tools, both approaches promise comprehensive detection of security vulnerabilities. But a truly effective strategy may require a mix of both. Read More
I-Impact Predicts Your Customer Retention!
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of businesses to predict customer

analysis customer success  customers. The software what-if analysis capability offers support to decision makers by softening the burden of their decisions. More and more, the market is requesting that a CRM or an ERP application include analytics. It is a costly operation to develop such functionality from scratch. Vendors like I-Impact offer packaged application providers the opportunity of a shortcut. Read More
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

analysis customer success  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More
Dell Unveils Internet-Enabled Customer Support Strategy
Dell Computer announced its plans to provide Internet-based, automated customer support.

analysis customer success  Unveils Internet-Enabled Customer Support Strategy Dell Unveils Internet-Enabled Customer Support Strategy R.A. Krause - September 3rd, 1999 Event Summary On August 25th, Dell Computer Corporation said it will provide, over the Internet, advanced customer support capabilities that will eventually help all Dell systems detect, diagnose and resolve most of their own problems automatically without human interaction. Market Impact Dell is getting in early on the overall electronic support marketplace, Read More

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