It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.
their businesses, says Tracey Altman, the senior director for Latimark, a Dallas-based marketing consultancy. “Companies need to understand and measure CRM by how important it has become in stabilising pricing, increasing revenue and company rejuvenation,” she says. At the very least, a clear assessment of CRM systems cannot be made unless companies use metrics that directly reflect pre-defined goals. How does your company measure CRM success? (Select all that apply) Of course, measurement is always