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Documents related to » altman


Altman Lighting
Learn how Altman Lighting Inc., a family-owned and operated international manufacturer of architectural and theater lighting fixtures overcame isolated customer information and business records by replacing their paper-based order processing system. Read how they improved productivity, centralized data, and gained real-time access to customer information and critical business information.

ALTMAN: Altman Lighting Altman Lighting Source: Exact Document Type: Case Study Description: Learn how Altman Lighting Inc., a family-owned and operated international manufacturer of architectural and theater lighting fixtures overcame isolated customer information and business records by replacing their paper-based order processing system. Read how they improved productivity, centralized data, and gained real-time access to customer information and critical business information. Altman Lighting
4/29/2005 9:33:00 AM

Improving Customer Relationships: An Integrated Approach
Improving Customer Relationships: An Integrated Approach. Find Free Proposal and Other Solutions to Define Your Project In Relation To Customer Relationships. It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.

ALTMAN: their businesses, says Tracey Altman, the senior director for Latimark, a Dallas-based marketing consultancy. “Companies need to understand and measure CRM by how important it has become in stabilising pricing, increasing revenue and company rejuvenation,” she says. At the very least, a clear assessment of CRM systems cannot be made unless companies use metrics that directly reflect pre-defined goals. How does your company measure CRM success? (Select all that apply) Of course, measurement is always
6/26/2009 11:27:00 AM


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