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Abstract:
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes. (...)
Excerpt related to
advertising:
A small decline in Internet advertising rates turns out to be no problem for the advertising
business as inventory explodes.
Published:
2000-02-18
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Abstract:
Internet advertising revenues grew again in the first quarter of 1999, to $693 million. (...)
Excerpt related to
advertising:
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
Published:
1999-10-06
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Abstract:
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure (...)
Excerpt related to
advertising:
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs
aren't so sure.
Published:
1999-10-29
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Abstract:
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise,
and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever
thought to be. (...)
Excerpt related to
advertising:
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than
ever to advertise, and that the cost ...
Published:
2000-06-05
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
advertising:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering
are just a few of the benefits.
Published:
2003-01-05
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Abstract:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers. (...)
Excerpt related to
advertising:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
Published:
2003-01-12
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Abstract:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographically specific traffic to your site. (...)
Excerpt related to
advertising:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographic...
Published:
2003-01-18
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Abstract:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising
is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for
local listings increases, a tool enabling advertisers to man (...)
Excerpt related to
advertising:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending.
Local advertising is growing even faster,... ...
Published:
2010-03-11
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Abstract:
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that
they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making
it difficult to manage multiple channel revenues. A standar (...)
Excerpt related to
advertising:
New Challenges in Managing Advertising Revenue. ... Download <strong>New Challenges
in Managing Advertising Revenue</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct
response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle.
With audience targeting, marketers can identify the bes (...)
Excerpt related to
advertising:
The Current State of Online Advertising: A Growing Market Trend. ... Download <strong>The
Current State of Online Advertising: A Growing Market Trend</strong>. ...
Published:
2010-06-28
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Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies
and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning
(ERP) systems that address the needs of service industr (...)
Excerpt related to
advertising:
This report aims to establish the areas of product functionality required by service industries such as advertising
agencies and identify a strateg... ...
Published:
2011-08-02
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Excerpt related to
advertising:
... growing market, its most important players still take a generalist approach when it comes to dealing
with specific industries, and media and advertising is one ...
Published:
2011-04-28
-
Abstract:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers. (...)
Excerpt related to
advertising:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
Published:
2003-01-12
-
Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
advertising:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering
are just a few of the benefits.
Published:
2003-01-05
-
Abstract:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographically specific traffic to your site. (...)
Excerpt related to
advertising:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographic...
Published:
2003-01-18
-
Abstract:
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may
reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used
to. (...)
Excerpt related to
advertising:
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business
markets. This may reduce some of the vari...
Published:
2000-01-12
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
advertising:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
advertising:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and
Engage. (...)
Excerpt related to
advertising:
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors,
DoubleClick and Engage.
Published:
2000-02-25
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Excerpt related to
advertising:
... working in the creative department of a newspaper publisher in Edmonton, I was asked to help save a large
account who was threatening to pull his advertising. ...
Published:
2010-05-31