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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
: Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an
The Business Software Needs of Advertising and PR Agencies » The TEC Blog
Business Software Needs of Advertising and PR Agencies » The TEC Blog TEC Blog TEC Home About TEC Contact Us About the Bloggers Follow TEC on Twitter RSS Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn
: advertising, back office, Cision, content, CRM, deltek, digital asset management, ERP, intelectual property, media, PR, Project Management, Quark, services, Vizrt, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
: New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
8/8/2007 1:20:00 PM
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.
: Advertising Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Read Comments D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February
Clarus –Sprinting or Going the Distance?
Clarus Corporation has announced new capabilities and a whole handful of product adoptions. Is the news uniformly good? We think cautious optimism is best.
: reverse auction software, home business, online reverse auctions, reverse auction sites, e procurement software, online reverse auction, reverse auction site, b2b marketplace, b2b reverse auction, b2b industrial, b2b portal, b2b market, reverse auction process, b2b advertising, b2b e commerce, business, e commerce company.
Social Engineering Can Thwart the Best Laid Security Plans
There are a lot of different social engineering techniques, but they all have the same basic idea. The trick behind social engineering is to get the user to give up valuable information without them suspecting anything.
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Expedia Relaxes Registration Requirement
The Microsoft Network's travel site Expedia has dropped a requirement that surfers register before being allowed to browse the site. Expedia is not ahead of the curve in finding the right point to place registration, but others will follow its lead.
: matches the features and advertising of other travel sites. The more interesting question is whether this signals a shift within Microsoft to a less hubristic position about its Internet properties. Although Microsoft quotes a Jupiter communications survey as its reason for dropping the registration requirement, it should have known to do this at launch. Almost every website or newsletter that discusses registration accepts as scripture that registration is a barrier unless surfers see its value. In
10 Reasons Why E-commerce Fails
10 Reasons Why e-Commerce Fails. 1. Lack of Strategic Direction, 2. Poor User Interface,... “Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.
: bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls. 10 Reasons Why E-commerce Fails style= border-width:0px; /> comments powered by Disqus Related Topics: Web Authoring, Web Deployment, Web Site Design, E-commerce, Business-to-Business
8/10/2009 2:10:00 AM
Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.
: aimed at advertisers and advertising agencies. Advertisers would like their ads presented to people who are likely to respond to them. Response is measured primarily by the clickthrough rate - the ratio of the number of people who click on an ad to the number of people who see it. Clickthrough rates very depending on the type of site and the types of ads, but a recent Nielson/NetRatings report of major sites gave an average clickthrough rate of 0.51 percent. Sites with specialized content may see
Atex Polopoly: WCM for More than Just the Media Industry » The TEC Blog
means. A leader in advertising management for print, radio, and other media industries, it integrated customer information management, scheduling, and other functional characteristics. All of these things now have familiar counterparts in the digital realm. Today’s companies look at digital advertising in coordination with sophisticated Web site visitor profiling, affiliated marketing management systems, and extensive analytic capabilities. Web site layout should be easily changeable by business users
: advertising, atex, broadcast, media, media industry, newspaper, polopoly, publishing, WCM, web content management, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
Winning your market - with dumb questions » The TEC Blog
reader demographics. Was his advertising connecting with his target? Apparently not. Back then, as is my practice now, I looked for evidence of a fatal disconnect between what the advertiser wished to achieve and how well he was positioned to achieve it. Was it like a drunk hillbilly trying to score a date with Halle Berry—a mismatch in style and substance, maybe? Or was the promotion focused too much on the “what” and missing the critical “why”? Any such disconnect leads to, well, a disconnect
: advertiser, advertising, campaign committees, campaign positioning, communications, e mail campaigns, market, marketers, positioning transformation, promotion, qualified traffic, selling point, successful positioning, target audience, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
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