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Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.
: Engage Helps Advertisers Fish for Best Prospects Engage Helps Advertisers Fish for Best Prospects D. Geller - October 11, 1999 Read Comments Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.
: recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
10/27/2011 4:02:00 PM
Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.
: provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge. Navigating Complexities of Local Advertising Implementation style= border-width:0px; /> comments powered by Disqus Related Topics: Application Development, Customer Relationship Management (CRM), Marketing Automation,
10/25/2007 9:05:00 AM
Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.
: are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more. Audience Targeting: State of the Industry Study—What’s Happening Now and What’s Next style= border-width:0px; /> comments powered by Disqus Source: BlastPR Learn more about BlastPR Readers who downloaded this white paper also read these popular documents!
6/28/2010 12:51:00 PM
Unwanted PopUp Ads: Intrusive Internet Advertisements
Your Challenge: Get Decision Makers' Approval for PopUp Ad Filter. Specific, Measurable, Achievable, Relevant and Time-Bound. Unwanted pop-up ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of pop-up ads, losses they cause, how they work, and suggests key features that a good pop-up ad filter software should have.
: on web pages by advertisers or web site owners. Not all PopUps are unwanted. Some sites require you to fill a registration form or you may have clicked a link for information and it is displayed as PopUp. PopUp Ad provides a very cheap and cost effective means to reach a wide audience. It costs the advertiser a pittance and invariably gets the eyeball count. Types of PopUp Ads Common types of PopUp Ads are: Mouse Over: These are displayed when you move the cursor over a link or an object in the web
9/6/2005 1:15:00 PM
Ads are us , boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
: able to offer its advertisers the ability to precisely target visitors with Engage s technology. Advertising agencies can manage campaigns to place targeted ads on multiple websites with AdKnowledge. Businesses too small to work with advertising agencies or make deals with premium websites will use Adsmart s forthcoming ad-buy.com to buy impressions on websites that are members of the Adsmart Network. Websites with excess impression inventory will have those impressions filled by Flycast. And I/PRO will
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.
: to the browser. What Advertisers Really Want What this simple story does not tell is that advertisers want more than to have an image displayed. They want to draw interested surfers to look at more information, or to sign up for something, or to make a purchase. When there is only one ad to put on the page, the HTML would look like this: The HREF tag associates the advertiser s home page www.advertiser.com with the image, so that a surfer who clicks on the image will be taken to that page. It might seem
Challenges of the Future: The Rebirth of Small Independent Retail in America
Challenges of the Future: The Rebirth of Small Independent Retail in America. IT Reports and Other Software Complex System to Use In Your Complex System Related To The Rebirth of Small Independent Retail in America. By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
: big national consumer product advertisers were the first to recognize this trend. They are redeploying their large network TV budgets into other, newer forms of advertising and promotion like sponsorships, cable TV, custom publishing and Internet search advertising in an effort to extend their brands and make them more relevant to changing consumer lifestyles. While many of our profiled retailers continue to use mixes of traditional media, most are experimenting with more targeted forms like direct mail,
5/11/2006 1:01:00 PM
Internet Makes SCP All That It Can Be
The Internet is reshaping the supply chain planning marketplace. Several clear trends have emerged in recent years that capitalize on the possibilities for collaboration, information sharing, and instantaneous communication that the Internet provides.
: customers, partners, content providers, advertisers, and, in most cases, the general public. A good example of a basic portal (detached from hosted services and procurement) is Aspen Technology s ProcessCity.com, a collaborative web site for the process industries. The portal offers process industry-specific news and event information, discussion forums, career guidance and employment information, and access to consultant expertise among other information. Portals are a natural result of competition, the
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.
: in the number of advertisers willing to pay on a per clickthrough basis. This is not the dominant way that advertisers pay for exposures but is frequently touted as a more effective way to represent the value that advertisers get. This study suggests otherwise. Advertisers would ultimately like to pay only for conversions, but these results suggest that it would be difficult to implement such a scheme. A related effect of this study (if, indeed, anyone reads studies) should be a slowdown in the move to
Anti-Spam Software: An Effective Way to Fight Spam.
Your Challenge: Get Decision Makers' Approval for SPAM. Specific, Measurable, Achievable, Relevant and Time-Bound. Spam is unsolicited junk mail sent to you or your mail server. People who indulge in such activities are called spammers. These are sent by commercial advertisers who may offer dubious products, get rich schemes, products that do not suit your life style, promote illegal activities, etc. The intent here is to make you spend money. Almost 60% to 70% of spam is related to porn. There is another type of spammer who sends large number of e-mails that flood your mailbox or mail server. This white paper provides information about spam, losses caused by spam, how spam works and suggests key features that a good anti-spam software should have.
: are sent by commercial advertisers who may offer dubious products, get rich schemes, products that do not suit your life style, promote illegal activities, etc. The intent here is to make you spend money. Almost 60% to 70% of spam is related to porn. There is another type of spammer who sends large number of e-mails that flood your mailbox or mail server. This white paper provides information about spam, losses caused by spam, how spam works and suggests key features that a good anti-spam software should
9/6/2005 1:21:00 PM
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