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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

advertisers  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next


A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more.

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Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward


With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

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Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing


Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

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How to Alienate Your Reader: Jargon, Buzzwords, Lingo, and Gobbledygook


This Is For All Us Writers Out There: Oh, and All Us Readers Too! Do you ever feel like you need a jargon buster just to understand what some companies are saying about their software products? I know I’ve needed one, and often still do. I am a content writer and editor for TEC and the learning curve was pretty steep when I started. I mean what is functionality, scalability, dynamic lead

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What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…


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Technology Evaluation Centers presents "How to Select ERP Systems" at the MSCI Financial Executives Conference.


Technology Evaluation Centers Inc. (TEC), the leading resource for impartial enterprise software selection, announced today that it will be holding a session at the prestigious MSCI (Metals Service Center Institute) Financial Executives Conference, on June 24–25, 2008 at the Hyatt Regency Tech Center, Denver, Colorado.

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These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

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IP Telephony 101: The Utter Beginner’s Guide


Telephony. Sounds harmless enough. First, a definition from Merriam-Webster: “the use or operation of an apparatus (as a telephone) for transmission of sounds as electrical signals between widely removed points.” Gotcha. I’m with you. Me hear pretty, oll korrect. Now let me just dip into my pile of telephony white papers, which I’ve been using as a doorstop until now (through

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ERP Can Be a Barrier to Agility in Electric Power Sector


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