Home
 > search for

Featured Documents related to »  advertisers


Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

advertisers  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
Start evaluating software now
Country:

 
   

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » advertisers


Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

advertisers  make them up. Unfortunately, advertisers got wise to that long ago, when information was disseminated through newspapers and magazines - before television and radio, even. If you've ever enjoyed a television show that got cancelled because of ratings, you know how important audience measurement can be. Over the years, the publishing industry and the entertainment industry developed standard ways to determine these ratings. These standards include both definitions of what to count and procedures for Read More
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

advertisers  in the number of advertisers willing to pay on a per clickthrough basis. This is not the dominant way that advertisers pay for exposures but is frequently touted as a more effective way to represent the value that advertisers get. This study suggests otherwise. Advertisers would ultimately like to pay only for conversions, but these results suggest that it would be difficult to implement such a scheme. A related effect of this study (if, indeed, anyone reads studies) should be a slowdown in the move to Read More
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their

advertisers  recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More
Audience Targeting: State of the Industry Study-What’s Happening Now and What’s Next
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more likely than advertisers to grasp the

advertisers  are more likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers have found it valuable for in increasing reach, but have concerns about data ownership. Find out more. Read More
ERP Can Be a Barrier to Agility in Electric Power Sector
In this white paper, we’ll examine the different enterprise agility barriers reported by study respondents and discuss how energy industry executives can select

advertisers  Can Be a Barrier to Agility in Electric Power Sector In this white paper, we’ll examine the different enterprise agility barriers reported by study respondents and discuss how energy industry executives can select software for enhanced enterprise agility and change readiness. Read More
Are PLM and Global Sourcing Related? Duh, And How! (Part I)
A number of TEC blog posts have discussed benefits but also the inevitable caveats of white papers (including all too common vendors' self-serving marketing

advertisers  PLM and Global Sourcing Related? Duh, And How! (Part I) A number of TEC blog posts have discussed benefits but also the inevitable caveats of white papers (including all too common vendors' self-serving marketing fluff and buzzword verbiage ), and about their (un)intended audiences . These posts have even caused some heated debates with other blogging sites and experts on white papers , and I am going to stay away from all that here. My intention here is rather to acknowledge that, as part of my daily Read More
Bloor Research
Established in 1989, Bloor Research conducts analysis, information technology research, and consultancy. The company publishes white papers, reports, and

advertisers  Research Established in 1989, Bloor Research conducts analysis, information technology research, and consultancy. The company publishes white papers, reports, and product evaluations. Read More
Rapidly Growing Pharmacy Chain Selects Best-fit POS and ERP Systems with TEC
When SuperPharm, Trinidad and Tobago's leading pharmacy chain, noticed its existing enterprise resource planning (ERP) and point of sale (POS) systems weren't

advertisers  Growing Pharmacy Chain Selects Best-fit POS and ERP Systems with TEC Rapidly Growing Pharmacy Chain Selects Best-fit POS and ERP Systems with TEC TEC's selection methodology helps SuperPharm discover how to get more out of its legacy systems Montreal, QC, August 4, 2009 - When SuperPharm, Trinidad and Tobago's leading pharmacy chain, noticed its existing enterprise resource planning (ERP) and point of sale (POS) systems weren't keeping pace with expansion, it immediately concluded that it needed a Read More
Energizing Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability
For years, utilities have seen a growing need to enable a smarter electric grid, promote cleaner power sources, and replace aging structures. These issues came

advertisers  Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability Energizing Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. To help efficiently manage stimulus plans and optimize their outcomes, public sector agencies are turning to the SAP BusinessObjects portfolio of solutions. Join this Webcast to Read More
TechTarget
With offices worldwide, TechTarget provides technology consulting and information, including a network of more than 100 websites. Content TechTarget publishes

advertisers  With offices worldwide, TechTarget provides technology consulting and information, including a network of more than 100 websites. Content TechTarget publishes includes white papers, webcasts, and virtual events. Read More
Why You Need to Take Software Evaluation Seriously
Enterprise software is big business. This becomes evident when you add up the costs of purchasing software licenses, implementing the system, migrating data

advertisers  You Need to Take Software Evaluation Seriously Enterprise software is big business. This becomes evident when you add up the costs of purchasing software licenses, implementing the system, migrating data, training employees, and maintaining the system. If your enterprise system doesn’t meet your expectations, you risk running some of your investment down the drain. Unfortunately, it is quite common for companies to take shortcuts when determining their software needs, which often leads them to Read More
Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success
New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster

advertisers  Information Management: Strategy, Best Practices, and Technologies on Your Path to Success Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. SAP currently has sales and development locations in more than 50 countries worldwide and is Read More
TEC's New White Papers Library Offers Research Tools to Help Companies Make Better Technology Decisions
Impartial software evaluation firm Technology Evaluation Centers Inc. (TEC) announces the launch of its newly redesigned TEC White Papers site, with improved

advertisers  s New White Papers Library Offers Research Tools to Help Companies Make Better Technology Decisions TEC's New White Papers Library Offers Research Tools to Help Companies Make Better Technology Decisions Newly redesigned for greater functionality and ease of use, TEC's white paper and case study web site helps businesses research technical content to assist them with their software and technology purchasing decisions. Visit TEC White Papers Submit an IT white paper or case study Montreal, QC, October Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others