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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 ad strategies


Customer Relationship Management Strategies Part One: Changing Your Approach
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning

ad strategies  are initially run as ad hoc operations rather than formally constructed corporate agendas. Rising economic pressure could force mid-market organizations into embarking on quick-win initiatives, but enterprise-wide investments are seen as unnecessary expenditures and seem inappropriate given the strained economic conditions. Therefore, comprehensive planning and organization-wide strategy is key to realizing a better return on your CRM investment. Ask yourself, what are my company's goals for this year?

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Business Performance Management

Business performance management (BPM) enables organizations to translate strategies into plans, monitor execution, and provide insight needed to manage and improve financial and operational performance. This knowledge base covers scorecards, dashboards, business activity monitoring, and more.  

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Documents related to » ad strategies

So What: The Big Test of Your Positioning Strategy


Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important to the target market, and to gain some credibility.

ad strategies  of better decisions. Hyperion's ad claims that Hyperion System 9 changes the landscape of BI by integrating financial management and BI to create the first business performance system: Now you can attain performance visibility and take immediate action to solve business problems It's straightforward for IT to integrate say the ads, and even simpler for end-users to learn and use. As with almost all new product introductions, there's a nagging problem with both Hyperion and Cognos' ads. They make you Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

ad strategies  an advertising agency, your ad agency team doesn't have to figure out what to say—at a cost of several weeks and thousands of dollars. The agency team focuses on what it does best—creative execution of your unique marketing message. Your positioning strategy makes it easier to deliver the same message across all marketing activities, including advertising, Web sites, brochures, presentations to investors, industry analysts, and, of course, prospects and customers. It's also easier to repeat the Read More

Analyse This


Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the right people. Now that sales and marketing professionals are empowered with the right tools to better serve their customers and gather insights on all customers' interactions, the question to ask is what's next? We see the answer in a tight integration between Enterprise applications and Analytics.

ad strategies  designed specifically to support ad hoc data access and report- building by even the most novice users. Online Analytical processing (OLAP) tools: Computerbased techniques used to analyze trends and perform business analysis using multidimensional views of business data. Online Transaction Processing (OLTP) platforms: Computer systems designed and built for conducting data analytics. Online Analytical Processing Platforms (OLPP): Developed in recognition of the limitations of conducting data analytics on Read More

Publisher-controlled Ad Networks


Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies. Now, with a new suite of previously unconnected technologies, they can collect and connect their data, and rediscover profitable business models. Download this white paper to learn more.

ad strategies  controlled Ad Networks Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies. Now, with a new suite of previously unconnected technologies, they can collect and connect their data, and rediscover profitable business models. Download this white paper to learn more. Read More

Conversion Strategies: Build We Must


Conversion can be defined as the process of manipulating data from one format or system to another format or system. It is not “sexy.” It requires extraordinary attention to detail. Done incorrectly, the project fails. Done correctly, the organization will enjoy the confidence provided by a streamlined, efficient, and accurate system, with processes ensuring the data stays that way.

ad strategies   Read More

Cooling Strategies for IT Wiring Closets and Small Rooms


Cooling for IT wiring closets is rarely planned and often only implemented after failures or overheating occur. Specifications for cooling IT wiring closets should assure compatibility with expected loads, provide clear instruction for design and installation of cooling equipment, be flexible enough to work in various types of wiring closets, and more. Discover the science and practical application of cooling strategies.

ad strategies  assure compatibility with expected loads, provide clear instruction for design and installation of cooling equipment, be flexible enough to work in various types of wiring closets, and more. Discover the science and practical application of cooling strategies. Read More

Social CRM: Key Strategies and Must-have Features


Social CRM has become one of the biggest growth areas in CRM for companies trying to develop a greater understanding of their customers. Social CRM is no longer a “nice to have.” It is an essential component of a CRM solution that helps organizations understand what customers really think, by interacting with them directly and getting involved in the conversation about their own organization. Know the key aspects of social CRM.

ad strategies  CRM: Key Strategies and Must-have Features Social CRM has become one of the biggest growth areas in CRM for companies trying to develop a greater understanding of their customers. Social CRM is no longer a “nice to have.” It is an essential component of a CRM solution that helps organizations understand what customers really think, by interacting with them directly and getting involved in the conversation about their own organization. Know the key aspects of social CRM. Read More

Do More with Less: The Five Strategies Used by Successful SMB Manufacturers


A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff. Unfortunately, these companies often emerge from the startup phase saddled with inefficient, manual processes that require extra people to maintain them. Learn how to position your company for more predictable business growth, without a reliance on adding more people.

ad strategies  General Manufacturing | Value Added Manufacturing Tasks | Small Business Strategies | Business Planning Process | Strategies Used by Successful SMB Manufacturers | Business Marketing Strategy for Manufacturer | Global Process Manufacturers | Business Plan Strategy | Lean Manufacturing Expertise | Business Strategy Software | Business Performance for SMB Manufacturers | Business Solution Capabilities | Lean Business Model | Manufacturing Management | Business Performance for SMB Manufacturers | Read More

Winning supply chain strategies for the electrical products industry


Despite intense price competition for its volume products, the electrical products industry remains healthy and dynamic. World-class companies are succeeding by marketing innovative products, scaling up and outsourcing production, expanding into new geographic areas, implementing more efficient business systems, and focusing on ever-closer relationships with suppliers, partners, and customers. This white paper explores the issues of manufacturers, wholesalers, and distributors and the current state and future of the industry. Industry specific technological are also discussed.

ad strategies  supply chain strategies for the electrical products industry Despite intense price competition for its volume products, the electrical products industry remains healthy and dynamic. World-class companies are succeeding by marketing innovative products, scaling up and outsourcing production, expanding into new geographic areas, implementing more efficient business systems, and focusing on ever-closer relationships with suppliers, partners, and customers. This white paper explores the issues of Read More

The Five Talent Management Strategies Your Competitors Don't Want You to Know




ad strategies  Five Talent Management Strategies Your Competitors Don't Want You to Know Read More

Technology Strategies for Integrated Business Planning: A Benchmark Report


Leading research finds that the top pressures for improving sales and operations planning (S&OP) processes include rising customer order fill rate expectations, shrinking profit margins, and customer retention challenges. However, current S&OP processes are failing to alleviate these pressures. Is your company on the wrong side of the industry benchmark? Learn what steps your company should take before it’s too late.

ad strategies  Planning: A Benchmark Report Leading research finds that the top pressures for improving sales and operations planning (S&OP) processes include rising customer order fill rate expectations, shrinking profit margins, and customer retention challenges. However, current S&OP processes are failing to alleviate these pressures. Is your company on the wrong side of the industry benchmark? Learn what steps your company should take before it’s too late. Read More

Winning IT Strategies for Automotive Sales and Aftersales


The global automotive and wholesale distribution industry moves more than 50 million motor vehicles from factory floor to dealer to customer every year. Companies that operate in this market sector perform a difficult balancing act between the vehicle makers on the one side and the dealers and the consumers on the other. However by leveraging IT strategies, their goals are attainable.

ad strategies  IT Strategies for Automotive Sales and Aftersales The global automotive and wholesale distribution industry moves more than 50 million motor vehicles from factory floor to dealer to customer every year. Companies that operate in this market sector perform a difficult balancing act between the vehicle makers on the one side and the dealers and the consumers on the other. However by leveraging IT strategies, their goals are attainable. Read More

Inventory Management Technology Strategies for Distribution


Inventory has been—and continues to be—the lifeblood of the distribution marketplace. While many companies are slow to adopt new strategies and technologies, a growing number of distributors are leveraging inventory practices to improve key metrics like customer retention, gross margins, and inventory turns. Read these research survey findings to find out how you can make better inventory management technology decisions.

ad strategies  companies are slow to adopt new strategies and technology, a growing number of distributors are able to leverage inventory practices to improve key metrics like customer retention, gross margins and inventory turns. Inventory Management Trends in Distribution Aberdeen conducted a research survey on inventory management technology adoption and ROI in January and February 2007 across 55 distribution companies. This study confirmed that inventory management processes and technologies are being actively Read More