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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 ad sales


How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

ad sales  a movie ad. The ad server knows the day and time, so that information does not have to be sent from the page. However, the database will have to be augmented with information about times of day and frequencies of serving ads. Actually, advertisers tend to purchase not frequencies but numbers of impressions, but the principle is the same. Of course, if the website is selling impressions, it had better be able to tell the sales staff how many impressions are available. The total number of impressions will

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » ad sales

How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution


Benchmarking is a process where companies compare their performance over time against their competition. In doing so, they can identify where their strengths lie and where improvement may be needed. The point of benchmarking is to focus on areas that will yield the best return. For companies to succeed in their benchmarking efforts and gain a sustained competitive advantage, five key steps should be considered.

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Can High Flying NetGravity Maintain Its Position?


NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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It’s About Process (or The Ability to Be Responsive)


Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations, particularly larger ones. TEC analyst PJ Jakovljevic takes you on a guided tour through workflow automation—or business process management (BPM)—and shows how these solutions can help ensure standardized adoption of processes, with highlights on several key BPM vendors.

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Leveraging 3-D for Sales Automation


Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.

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Optimizing Sales Engagements: Selling at the Speed of Change


The results from a recent sales engagement optimization study from CSO Insights show that sales organizations are facing a constant stream of change, and sales strategies are often not as effective as planned. Results from this study showed that for forecasted deals, only 48.3% actually resulted in wins, 27.1% ended in competitive losses, and 24.6% ended up as no decisions.

The good news is that taking a proactive approach to dealing with sales process changes can have a significant impact on sales effectiveness. This finding was evident when the performance of sales organizations that continuously assessed how effectively they were selling was compared against those that did not perform such an assessment.

We asked the sales leaders from the continuous assessment group several questions to determine what their secrets to success are:

- What tools are salespeople using when engaging with customers?
- Where and how does this engagement occur?
- How effective are salespeople at engaging with customers?
- When does the engagement process need to be enhanced, modified or replaced?

Download this white paper to learn how more effective sales organizations are dealing with change, leveraging new processes and technologies to optimize sales engagement effectiveness and turn “how” they sell into a competitive advantage.

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Improving Sales Pipeline Performance through Enhanced Visibility: Leveraging Analytics to Focus on the Right Opportunities


The consequences of fleeting customer attention—as companies with complex sales cycles know only too well—include lengthening sales cycles, stalled opportunities, and quarters that bring unpleasant surprises. The easy answer is to spend more time with your customers. But a better answer is having more comprehensive visibility into the sales pipeline and a complete understanding of the end-to-end sales process. Learn more.

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7 Practical Sales Tips


These days, nobody goes it alone. We all can use a few new techniques to help us close tough deals. This ebook outlines key sales strategies and gives you the resources you need to put them into action. Some recommendations are simple; others require thoughtful business decisions. But all guarantee an immediate and long-lasting impact on your sales organization. Get a few quick sales tips you can use anywhere, anytime.

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Varicent Sales Performance Management


Varicent SPM aligns sales performance with strategic objectives through pay-for-performance. It encompasses territory management, quota planning, incentive compensation management, and performance analytics. SPM spans across sales, employees, managers, and channels. Varicent SPM delivers technology that automates the assignment of territories, the collection and approval of quotas, and the administration and calculation of incentive compensation plans. It also examines sales performance and evaluates the effectiveness of incentive programs.  

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Sales & Operations Planning Summit - September 9/10, Boston MA


Sales & Operations Planning Summit – September 9/10, Boston MA. Don t miss out on the revolutionary ideas sparking innovation in your industry at the.

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