New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).
account management information
planning takes that into account and ensures that a version of the same application, with adjustments to the user interface and data model, can be delivered to marketing with a minimum of work. In so doing, customer support and marketing are essentially using the same system and data, but adjusted within a tolerance the two functions can support. This means that business applications—particularly data integration applications such as CRM, CDI, and MDM—can be deployed faster and serve a wider