Business intelligence (BI) efforts can only result in a truly intelligent, agile business if they are driven by business goals—comprehensively deployed and adopted; and managed in ways that produce meaningful, measurable and credible results. Discover five BI trends to watch out for in 2010, and learn how to develop an approach to BI that’s effective, and tailored to your organization’s unique needs and goals.
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The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring data accuracy and data quality can be a big challenge if you have up to 10 million prospect records in your customer relationship management (CRM) system. How can you ensure you select the right prospects? Find out how an enterprise information management (EIM) system can help.
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It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.
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Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation.
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.
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When the term “enterprise resource planning” (ERP) was introduced, it applied primarily to the planning and management of resources needed to manufacture goods. Today, however, most business decision makers realize that their enterprises rely upon resources, and that planning is essential to optimize how those resources are acquired, allocated, and used. Learn how the definition of ERP has evolved, and what it means today.
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To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers provide the best opportunity for a successful sale? Can you develop and present a comprehensive view of your value position to a prospect? What is the role of IT in driving a best-run sales organization? Find out how leading companies have answered these questions—and how they excel.
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CRM, or Customer Relationship Management, is an essential tool in any modern business no matter its size. The primary purpose of CRM software is to manage all aspects of the relationship with existing and prospective customers. Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This guide can help you find the right provider for your unique needs.
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How can you get the most out of a customer relationship management (CRM) solution while reducing operating costs and increasing overall profitability? By purchasing a hosted CRM solution that’ll provide the benefits of an on-premise CRM solution without the need for a complex implementation or the assistance of an in-house IT team. Hosted CRM is a cost-effective solution that promises a quick return on investment (ROI).
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To promote fast growth, small businesses often sacrifice process control for creativity. But sooner or later, unstructured creativity compounded by fast growth leads to the inability to make fact-based business decisions. Learn about four steps to developing a business strategy that can help you run your business more effectively by applying better control over your cost structure, minimizing risk, and anticipating change.
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Workers spend on average close to 80 percent of their workday with some combination of enterprise applications and desktop tools. Best-in-class companies have already found ways to improve productivity. Learn more about the convergence of enterprise applications with desktop tools, and the role it plays in providing visibility to enterprise data, improving communication, and facilitating real-time decision making.
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What does it mean to be a world-class competitor? It means being successful in your market against any competition—regardless of size or country of origin. It means matching or exceeding any competitor on quality, lead time, cost, customer service, and innovation. It means picking your battles—competing on the terms dictated by you. But how do you get there?
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Decison support systems range from simple electronic filing cabinets to complex data intensive and analytically sophisticated executive information systems. This primer provides an overview with real case studies.
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To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
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A call center can be so much more to your enterprise than a costly necessity. By carefully selecting an on-premise contact center solution, your company can boost revenues, retain customers, and discover customer service strengths and weaknesses in the long term. But before making a purchase, do you have the information you need about your current situation? Find out what to ask before you buy.
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A survey of professional services firms shows a serious disconnect between the desired operational state of the firms and their current ability to achieve that state. But firms are recognizing that automating resource planning and management, including human or talent resources, is crucial to continued success. Learn more about how to improve the management of your talent inventory to improve service-line profitability.
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A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success.
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In today’s tough economic climate, companies need their sales teams operating at peak performance. But traditional customer relationship management (CRM) may be hampering field salespeople’s productivity, with frequent downtime and lengthy sales cycles cutting them off from their managers. Learn how mobile CRM solutions can help speed up and improve the sales process, so your company can survive even the toughest market. (White paper sponsored by Maximizer)
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Small and medium businesses are especially vulnerable to disruptions caused by e-mail loss, compliance demands, and the threat of e-discovery. Yet these companies may not have adequate resources to deal with these risks on their own. Learn how your business can benefit from e-mail archiving, and in particular a hosted e-mail archiving service, to combat data loss, and realize greater productivity and competitiveness.
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As supply chains continue to grow in size and complexity, companies are focusing more of their energies on managing supply chain risk. While the topic is gaining prominence in boardrooms, many companies do not yet fully comprehend the risks they face. But understanding risk is the first step to managing it—and using the right IT tools can help. Learn what steps you can take to better address your supply chain risks.
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