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"The SAP BusinessObjects Strategy Management application empowers
business users at all levels to rapidly align resources to execute on strategies, understand risk,
and drive effectiveness. By clearly linking strategic plans to initiatives, performance measures,
and people, you can set clear priorities that employees can act on with confidence and purpose."
Source: SAP
The Alignment-focused Organization
Strategy Management is also known as :
Activity Based Management,
aligning initiatives,
application Management,
Application Performance Management,
Balance Scorecard,
Balanced Scorecard,
balanced Scorecard Management,
Balanced Scorecard Metrics,
Behavior Management,
Behavior Theory,
Benchmark Management,
Benchmark Performance,
Benchmarking,
Benchmarking Metrics,
Best Practices Performance Management,
Best Practices Strategic Alignment,
Business Behavior,
Business Improvement,
Business Intelligence Conferences,
Business Intelligence Software,
Business Leadership Programs,
Business Management Software.
To manage enterprise performance more effectively, organizations need to move from
defining and managing projects to first defining overall corporate strategy and then
aligning key initiatives and risks in accomplishing each goal.
EXECUTIVE SUMMARY
BUILDING STRATEGIC ALIGNMENT
ACROSS THE BUSINESS
Most companies have a well-defined
strategy that is intended to align the
actions of all individuals, teams, and
business units to achieve corporate
goals. But when it comes time to execute,
they can run into trouble - especially
during times of significant business
change. The reasons for this gap vary
by organization but typically include:
- Insufficient executive sponsorship for
the strategies and associated initiatives,
or an organizational culture that
doesn't embrace measurement -
leading to insufficient performance
monitoring and measurement systems
- Failure to communicate strategy in a
way that employees understand - so
they don't see how the strategy
affects them, exactly what actions
must be taken when, and how their
actions impact others
- No interaction between budgeting
and strategy formulation processes
- Incorrect assumptions of level of risk
present in chosen strategy, resulting
in missed opportunity or risk-related
losses
- Unclear identification of who is
accountable for ensuring execution
of initiatives, projects, and tasks
- No formal mechanism for tactics to
influence strategic direction or sharing
of best practices
- Lack of alignment between individual
and company goals without linkage of
incentive systems to strategy, leading
to inapt consequences and rewards
for employee choices
To close the gap between strategy,
risk, and execution, companies need
to build strategic alignment across all
aspects of the business. This paper
discusses how businesses can implement
these best practices using strategy
management software - one of the
cornerstones of effective performance
management - to systematize these
practices across a department or
the entire enterprise consistently.
In short, the paper shows how to
foster an alignment-focused organization.
It will also explore the value
of deploying strategy management
software as part of a larger corporate
performance management solution
that encompasses business planning
and consolidation, profitability and cost
management, spend analytics, and
governance, risk, and compliance.
UNDERSTANDING THE GAP BETWEEN
STRATEGY AND EXECUTION
OVERDEPENDENCE ON FINANCIAL METRICS
Succeeding in today's competitive business
environment requires constant
innovation and execution of new strategies.
For example, to drive growth,
companies may modify business models,
design new product and service
offerings, acquire new lines of business,
or cultivate new channel strategies. All
the while, they are usually maintaining an
awareness of the level of aggregated risk
this strategy entails. To increase efficiency,
companies may focus on optimizing
their supply chain, automating processes,
or outsourcing business processes.
However, most organizations - even
those with streamlined operations and
compelling strategies adjusted for risk
- struggle to follow through on their
strategic objectives. The challenge is
both profound and widespread, impacting
businesses at both the corporate and
line-of-business level. Various studies
have found that very few strategies,
even those effectively formulated, are
effectively executed. In nearly every
case, these studies show, failures are
not for lack of a well-defined strategy
but due to the absence of a well orchestrated
implementation plan
bridging the gap to execution.
Implementation plans should encompass
the five best practices of strategic
alignment:
- Define strategy and align initiatives,
metrics, risks, people, and tasks with
corporate goals
- Clearly communicate strategies and
plans
- Use incentives to drive employee
behaviors needed to meet objectives
- Collaborate and monitor progress
regularly to identify problems
- Measure performance using key
performance indicators (KPIs) so
that issues can be resolved early
These best practices are interdependent
and, when implemented together,
enable companies to successfully
bridge the gap between strategy and
execution.
"Pathways," which map
and link successive
waves of goals and initiatives,
can play a vital
role by helping employees
at all levels visualize
the interrelationship of
their own activities with
the broader vision.
Communicating Strategy Across
the Business
It's not uncommon for companies to
jump ahead to monitoring progress (to
identify problems) and measuring performance
(to resolve issues early) -
and forgot the investment required, for
example, to communicate strategy
across the business. They may invest
in dashboard and scorecard projects
that help executives assess changes in
financial numbers, only to find out that
these tools - when used alone - are
not adequate to drive consistent,
focused execution by employees.
In most cases, a change in financial figures
represents only one aspect of an
organization's current state. Assessments
of value, growth, and change
must also consider intangible assets
such as intellectual property, employee
satisfaction, and the quality of internal
processes (such as the development
process for a software company). All of
these factors can be potent forces driving
the performance of many organizations.
Traditional financial measures can
tell executives whether or not their
company is meeting or exceeding target
revenue, profit, and cost-cutting goals;
but these metrics can't help executives
proactively drive the strategic alignment
needed to meet performance objectives.
In other words, financials have limited
predictive power to gauge future
success.
For example, declining employee morale,
declining customer satisfaction, and
diminishing product quality - all leading
indicators of success or failure - won't
show up. Financial metrics provide only
an abstract view of organizational
performance.
Further, they are beyond the grasp of
the majority of employees, who can't
use them for guidance in making day -to-
day decisions, determining priorities,
and allocating resources. Relying solely
on financial data to direct execution
enterprise-wide means that the day-to-day
decisions that truly drive corporate
performance are made without the critical
context of strategic objectives.
Using Strategy Management
Software to Systematize Alignment
Technology tools such as strategy management
software can play a lead role in
helping companies implement alignment building
best practices by doing the
following:
- Driving consistent communications
across the business
- Supporting core processes with
automation and workflows
- Fostering collaboration within and
across departments
- Focusing on the initiatives that have
the most impact
- Providing insight into assets and
resources
- Giving employees at all levels the
information needed to take actions
that further corporate strategies
- Making it easy for executives and
managers to monitor progress toward
goals, identify and head off problems,
and measure outcomes based on
up-to-date data
INITIATIVES, METRICS, RISKS,
PEOPLE, AND TASKS
ALIGNED WITH CORPORATE GOALS
Initiative visuals should show the high-level milestones
critical to their success, and interdependencies between
these milestones and associated tasks, as well as an
indication of progress.
Typically, employees spend most of their
time and effort dedicated to projects.
Individual projects serve to organize
people and resources toward accomplishing
activities required to reach a
specific objective by a particular date.
In other words, projects provide the
"how" and goals provide the "what."
The problem is that in most organizations,
there is no explicit link from individual
project or initiative to a broader
company goal; nor is there clear
accountability or an audit trail. Most
organizations have developed goals
and objectives, sometimes formalized
into a strategic plan, and in some cases
have even factored in identified risks.
Too often, however, only a select few
individuals truly understand those goals
and their impact on daily activities.
Managers and employees are assigned
to a project with no real appreciation of
the project's importance in the greater
scheme of things. Consequently, they
tend to prioritize projects with the most
political capital or those that are furthest
behind schedule.
To manage corporate performance more
effectively, organizations need to move
from defining and managing projects to
first defining overall corporate strategy
and then aligning key initiatives and
risks in accomplishing each goal. For
example, the goal might be to increase
revenue by 5%, while the initiatives
involve increasing sales by 10% and
opening five new stores. Strategy definition
must involve stakeholders across
the organization, be interactive, get
updated frequently, take into account
risk factors, and tie explicitly to organizational
operations - down to which
people are responsible for performing
which tasks. Otherwise, strategy documents
are viewed as static, impenetrable
documents that no one is honestly
committed to executing. And finally,
employees at all levels need better
insight into the strategic relevance of
various projects to make informed
choices about which projects should
take precedence over others.
Many organizations try to use Microsoft
Project, Excel, or even PowerPoint to
define strategy and translate initiatives
into projects and tasks with associated
metrics. But these desktop tools were
not purpose-built for defining strategy
and tracking this to execution; they simply
can't support collaboration among
stakeholders who need to participate in
ongoing discussions, work together on
documents, and gain insight for swift
action. Instead, users need to understand
interdependencies between different
teams and projects and their
impacts on overall goals - not to mention
understanding which initiatives will
have most impact on corporate strategy.
Strategy management software can
transform written plans developed by
executives into living documents that
can be used with employees to define,
discuss, share, and update goals.
These documents can also include rich
contextual visualizations that drive
greater understanding of strategic
objectives across your organization.
Managing Initiatives
Strategy management software can also
enable effective initiative management.
It can help increase coordination of
resources and enable decision makers
to prioritize based on importance, not
just urgency. Most importantly, effective
strategy management software makes
it easy to explicitly link the process of
managing initiatives to managing goals
and metrics - for a complete view of
performance relative to strategy
execution.
Ideally, initiative visuals should show
the high-level milestones critical to
their success, and interdependencies
between these milestones and associated
tasks, as well as an indication
of progress. This insight facilitates
collaboration, helps identify bottlenecks,
and enables proactive corrective action.
For example, marketing manager launching
a new clothing line for a fashion
retailer could use the company's instituted
product-launch process as a foundation
for building the launch initiative,
tailoring it to the parameters of the
launch at hand.
As illustrated in Figure 1, software that
visualizes the interrelationship between
initiatives and strategic goals helps
organizations quickly identify what
might be broken when problems occur.
The software should support analyses
to help decision makers determine a
resolution. For example, if the fashion
retailer finds that sales for the new
clothing line are disappointing, managers
can perform a simple analysis on
the various milestones for each of the
initiatives that can shed light on the
root cause of success or failure. The
marketing manager may find that low
sales are caused by insufficient research
prior to selection of the new line, ill-timed
promotions, or insufficient sales
force training. Understanding these
issues helps the company create scalable,
replicable processes that provide a
strong foundation for future execution.
CLEARLY COMMUNICATING
STRATEGIES AND INITIATIVES
STRONG VISUALIZATION TECHNIQUES -
A POWERFUL TOOL
Alignment-focused organizations also
make sure that all stakeholders -
employees, partners, customers, and
the financial community - clearly understand
the organization's key long-,
medium-, and short-term goals. Spelling
out these goals visually as part of stakeholder
communications and mapping
their interdependencies can go a long
way toward helping individuals understand
how the organization plans to
achieve its vision. Even more important,
this approach can help them see how
their own sphere of influence and activities
contribute. For example, the visual
shows executives the two-year plan
while helping others better grasp the
immediate plan (see Figure 2). Strong
visualization techniques can also be
used for strategic planning by different
groups, to help gain executive support
and buy-in from various stakeholders
and monitor progress.
Using "Pathways"
Most organizations have a grandiose
long-term goal statement, or strategic
vision, that declares what the company is
trying to accomplish - but few employees
have any idea what's required to
actually achieve it. Management needs
to take these goal statements to more
granular levels of detail and show people
the interdependencies.
"Pathways," which map and link successive
waves of goals and initiatives,
can play a vital role by helping employees
at all levels visualize the interrelationship
of their own activities with the
broader vision. And when budgets and
resources are cut, these pathways help
managers focus their remaining
resources on what's most important to
achieving a larger strategic objective.
In essence, they make choices and
their consequences more visible for
better-informed, more-decisive action.
For example, imagine that an apparel
retailer has the lofty ambition of
becoming one of the top three brands
for women's clothing and accessories
in the United States by 2010. The company
isn't going to get there overnight;
but with a road map, employees can
see how they need to work together to
get there.
As illustrated in Figure 2, executives of
the fashion retailer define their first
pathway as creating a high-end, stylish
brand recognized in New York - the
most important market. Once successful
in New York, they expect to leverage
the experience and apply it in other
markets. This leads to the second pathway
- a gradual expansion across the
East Coast, which represents a large
percentage of the target market. Executives
will then shift focus to the third
pathway, which involves nationwide
expansion and taking advantage of
potential operational efficiencies.
These pathways are fundamental to
how the company will establish its
operations. For example, consider the
following ripple effects in decision
making:
- Rather than seek low-cost merchandising,
the company will focus on
building relationships with premium
clothing brands, which will support
the objective of becoming a high-end
retailer.
- Because the target segment prioritizes
clothing selection over price, the
company needs to be able to replenish
inventory quickly. So instead of cost
driving inventory management, availability
becomes the central
consideration.
- To meet the high expectations of
its discriminating customers, the
company will put a premium on hiring
adequate numbers of professionally
trained salespeople - with a pricing
strategy to match.
- Since the first goal focuses on establishing
the brand in New York, the
company will limit initial advertising
and PR efforts to local media only,
while at the same time taking into
account the second pathway.
Choosing communications firms with
a broader East Coast presence will
help support these objectives.
Besides helping executives make
forward-thinking decisions, pathways
can help focus resources properly. For
example, the first order at hand is to
establish and build a high-end brand,
which requires building relationships
and achieving momentum within the
target market. Achieving operational
efficiencies, while important going
forward, takes a back seat for now.
Using Goal Diagrams
Goal diagrams are an efficient way to
outline and communicate goals. They
tell a story about how the various
short- and medium-term objectives will
work together to accomplish the longterm
goal. The fashion retailer can use
goal diagrams to map out a strategy for
achieving the first objective, as illustrated
in Figure 3. At the same time, the strategy
should encompass plans for impacting
tangible assets (such as financial
targets) and intangible assets (such as
improving quality of service or increasing
customer satisfaction). This involves
developing initiatives for different "perspectives,"
such as those of customers,
employees, and partners. For example,
initiatives relating to the customer perspective
might be, "Create perception
as high-end, stylish brand," "Build relationships
with premium clothing brands,"
and "Obtain store property on 5th
Avenue." Initiatives associated with
the employee perspective may include
"Train employees to meet and greet
customers in store" and "Provide
employee incentive to reinforce 'meet
and greet' behavior."
For goal diagrams to be effective, it is
important that the words accurately
convey the organization's intention in a
way that is relevant and meaningful to
organizational stakeholders. One can
imagine how organizations that don't
communicate their long- and short-term
vision might become misaligned over
time. For example, if the fashion retailer
approaches its third pathway with a plan
that fails to reflect "operational efficiencies"
as a key focus, brand building
might continue to take precedence over
consolidating operations across various
stores to reduce costs. At this stage of
its growth, the company's failure to build
operational efficiencies would be detrimental
to its bottom line and long-term
health, precluding national expansion.
Strategy management software can
automate the process of creating pathways
and goal diagrams and centralizing
them so that historical and up-to date
versions are accessible to all. In
addition, the software can facilitate
communication by:
- Automatically distributing updates to
employees impacted by changes in
goals and initiatives for which they
are responsible
- Enabling employees at all levels to
collaborate on the development of
goals (for example, using the software
for threaded discussions to ask
questions and review responses)
- Allowing users to import familiar custom
diagrams that are already in use
and include them in plans and reports
(see Figure 4)
Note too that strategy management software
can be linked to other performance
management applications, such as:
- Profitability and cost management
software - for example, to better
understand the base-level business
drivers, essential for defining the
right strategies
- Planning software - so that plans and
associated budgets are in alignment
with overall corporate strategy
- Risk management software - for
example, to analyze the risks associated
with various strategies, goals,
and initiatives and make risk-adjusted
choices
USING INCENTIVES TO DRIVE
EMPLOYEE BEHAVIOR
LINKING PERSONAL GOALS TO
ORGANIZATIONAL STRATEGY
The importance of designing proper
incentives is generally recognized, but
companies often fail to get all employees
personally invested in driving the
success of the business. As a result,
they end up with an army of employees
operating with disparate agendas doing
little to advance organizational objectives.
The root causes are twofold:
- Employee incentive systems - and
thereby, their personal goals - are
not linked to organizational strategy.
- Executives and line-of-business
managers lack a systematic way of
communicating long-term goals and
linking them to the individual projects,
tasks, and milestones.
Many companies have some type of
incentive plan - such as a "management
by objectives" (MBO) system -
that rewards employees who meet a
set of specific, predefined milestones
and creates consequences for those
who don't. But in many cases, those
milestones are at odds with - or disconnected
from - corporate strategic
initiatives.
Strategy management software can
ensure that individual goals are tied to
overall corporate goals. For example,
by requiring specific linkages to current
initiatives, organizations can ensure
that they are tied to corporate strategy.
Ideally, it should be possible to create
linkages to any level of detail, including
which employees are responsible for
which tasks and milestones. When
strategy management applications are
integrated with compensation management
software, companies can quickly
and easily determine MBO-driven
incentive compensation - by far the
most significant driver of employee
behavior and motivation.
When strategy management applications are integrated
with compensation management software, companies
can quickly and easily determine MBO-driven incentive
compensation - by far the most significant driver of
employee behavior and motivation.
COLLABORATING AND
MONITORING PROGRESS
FACILITATING COMMUNICATIONS
AND SUPPLYING ACCURATE DATA
The next step is to put mechanisms in
place to facilitate collaboration throughout
execution (both at departmental
and employee levels) and to monitor
progress on a regular basis. In many
cases, successful execution of an initiative
requires that different departments
work together. For example, product
development, marketing, sales, and
service should collaborate to create and
roll out a new product that is intended
to increase revenue by a certain percentage.
Systematically monitoring progress
makes it possible to alert stakeholders
to issues and problems, thereby enabling
swift action, and to call attention to
bright spots and successes.
Collaborating Throughout
Execution
Successful collaboration on interdependent
projects and tasks requires that
everyone involved has visibility into
progress at all times. Every individual
should be able to communicate regarding
status, events, and best practices.
And all participants should be confident
in the accuracy of data shared in operational
reviews, which enables them to
put these reviews to good use. Strategy
management software can play an
essential role by:
- Providing visibility into progress
When strategy management software
is available to employees at all levels,
they can report on progress down to
the task level in real time - data that
rolls up to enable reporting at project,
initiative, and strategic levels. Users
can identify and address roadblocks
quickly and be inspired by the progress
to stay focused on the task.
- Supporting discussion threads
Ideally, strategy management software
can support online discussion
threads and other collaborative communications
that enable employees
at all levels to understand what's
working and what's not, share best
practices and lessons learned, and
more. Figure 5 shows an example of
an online discussion thread.
- Optimizing operational reviews
Reports on performance are part of
every organization's operations -
from weekly status meetings to quarterly
or annual reviews. Regular,
frequent operational reviews keep
everyone informed, especially when
reports make sense and are based on
reliable data. Strategy management
software can automate the preparation
of reports for these reviews and
provide access to live data.
Monitoring Progress
But effective collaboration depends on
effective progress monitoring mechanisms.
To implement progress monitoring,
organizations first need to translate
their strategy into quantifiable measures
- including "soft" strategic objectives.
For example, "improving employee
satisfaction," a seemingly intangible
objective, could be quantified by quarterly
employee surveys that measure
employee satisfaction. Do the results
meet targets defined by management?
Other soft objectives, such as "establish
customer intimacy" or "generate
high-quality leads" can be quantified
using similar techniques, thereby providing
an objective view of performance
and enabling appropriate action.
The integration of strategy management and risk management
functions allows for the impact of potential risks
to be factored into performance. For example, a related
key risk indicator may indicate that employee turnover was
on the increase. This would be another way to determine
that the objectives "establish customer intimacy" and
"generate high-quality leads" may not be achieved.
The next step is to associate each
objective with KPIs, which should pass
the following tests:
- Are they outcome-oriented (meaning
tied to an objective)?
- Are they target based with at least
one defined time-sensitive target
value?
- Can they be rated with explicit
thresholds that illustrate grade-level
differences - or gaps - between the
actual value and the target?
Both leading and lagging indicators of
performance can be incorporated in
measurements. Consider the value of
monitoring leading indicators to the
fashion retailer. Since a key differentiator
is the relationship employees build with
individual customers, the company
invests heavily in training salespeople
to provide outstanding, personalized
customer service. Thus, minimizing
employee turnover is critical. By tracking
employee morale and satisfaction
through regular surveys, the company
can head off potential morale issues -
the leading indicator - before they negatively
affect revenues - the lagging
indicator.
The integration of strategy management
and risk management functions
allows for the impact of potential risks
to be factored into performance. For
example, a related key risk indicator
(KRI) may indicate that employee turnover
was on the increase. This would
be another way to determine that the
objectives "establish customer intimacy"
and "generate high-quality leads" may
not be achieved.
Enabling Real-Time Reporting and Live
Operational Reviews
For monitoring progress toward objectives,
scorecards and dashboards offer
useful visual representations. Performance
management solutions deployed
across the enterprise should support
scorecard and dashboard functionality
and pull from a single, centralized source
of reliable operational and other data.
This data consistency helps ensure that
all executives and line-of-business managers
trust the reported results.
Scorecards
Cascading scorecards provide a cohesive
view of key objectives across functional
and business units. They integrate
operational and financial information,
resource allocation data, and more to
present a true account of overall progress
toward overall goals. Intuitive alert
systems using familiar traffic-light icons
help employees quickly understand the
current performance status, without
requiring that they interpret the numbers.
For casual users who don't have
the time to drill deep into performance,
scorecards are an effective means for
gauging ongoing performance.
The fashion retailer might deploy scorecards
at the corporate level for its
sales, marketing, and customer service
organizations, as well as for different
stores. Tracking both leading and
lagging indicators as well as key risk
indicators, these scorecards give
managers and employees a high-level,
balanced overview of risk-adjusted
performance against key objectives
(see Figure 6). Even if lagging indicators
like revenue suggest that the company
is doing well today, leading indicators
show that problems may lie ahead.
Dashboards
A dashboard is a visual display of the
most important information needed to
achieve one or more objectives. Data
is consolidated and arranged on a
single screen so the information can
be monitored at a glance. Dashboards,
which visually communicate progress
on multiple key metrics, are typically
more quantitative and, when interactive,
allow managers to drill down on multiple
metrics across different dimensions of
performance. Executives can use dashboards
designed specifically to gauge
the progress of a team or a project.
In the example shown in Figure 7, the
company uses role-based dashboards
for the chief operating officer and VPs
of sales, marketing, and customer
service to make it easy for them to
monitor what's most important to them.
In addition, department-specific dashboards
display data for use by sales,
marketing, service, and inventory
management teams.
Live Operational Reviews
Strategy management software can
support preparation for any type of
operational review by centralizing data,
certifying its accuracy, and making it
available for instant publication. Ideally,
companies also need to be able to "go
live" with their report to compare the
most current data with that presented
in the review (see Figure 8). When all
reports are based on a single, trusted
data source, participants can focus on
problem solving rather than concerns
about data inaccuracy.
MEASURING PERFORMANCE
THE NEED FOR FLEXIBLE DATA-CAPTURE
METHODS AND ANALYTICS
Stakeholders can use scorecards,
dashboards, and operational reviews to
identify problems - but to determine
the best corrective actions, they need
to drill down and conduct root cause
analysis. Figure 9 shows examples of
root cause analysis, including weighting
of metrics according to their strategic
priority. The most effective software can
also automatically detect and communicate
"below horizon" objectives, allowing
companies to manage exceptions
and head off problems. For example, a
company may appear to be performing
according to plan but in reality is in danger
of failing. Sales targets for three
product lines might be reported on individually
as "green," or on target; but if
all three products are sold as a bundle,
the software can detect a problem and
report this sales target as "red."
Strategy management software that
supports these types of analyses should
address the needs of both casual and
power users. Casual users need a
simple interface to review published
reports and analyses to understand
problems more fully and identify issues.
Power users need to slice and dice performance
information and drill down to
much greater levels of detail - activities
traditionally done with spreadsheets.
And both need to be able to manually
input anecdotal information, data from
surveys, ideas from colleagues' heads,
and other data points that can shed
light on changing KPIs, KRIs, and other
problems, for example.
The software also needs to support
flexible data capture and analysis, which
requires more than just a business
intelligence component and a spreadsheet.
Business intelligence products
are useful for automating data capture
and getting it into a data warehouse,
but not for adding anecdotal information.
And using spreadsheets to perform
the frequent complex analyses and
reporting required for effective strategy
management is simply not scalable or
efficient enough to be sustainable.
Strategy management solutions need
to expand what should be included in
the repository of performance-related
information and provide built-in analytics
for both casual and power users.
For example, a strategy management
application for the fashion retailer supports
flexible data-capture methods and
provides built-in analytics. Leveraging
these functions, executives can look at
advertising costs versus brand recognition
data to understand the effectiveness
of campaigns across different markets.
Ranking reports help decision makers
measure revenues across different
stores and identify the top and bottom
performers. And further analyses can
provide insight into how they can impact
future performance by managing certain
leading indicators. For instance, if customer
satisfaction is particularly low in
a certain region, executives can look
at leading indicators such as employee
training, product availability, and promotional
activity. Or risk indicators such as
employee turnover, supply shortages,
or product quality can provide additional
insight. Once the culprit is identified,
the company can take proactive steps
to turn customer satisfaction around.
STRATEGY MANAGEMENT SOFTWARE
PART OF A COMPLETE ENTERPRISE
PERFORMANCE MANAGEMENT SOLUTION
The example of the fashion retailer illustrates
how strategy management software
supports the five best practices
of strategic alignment in the following
ways:
- Adjust for risk: The company was
able to define strategic goals taking
risk into account, link them to initiatives,
and then manage initiatives and
coordinate resources based on their
relative importance.
- Communicate priorities: The company
built alignment by communicating
what needs to be accomplished and
how to accomplish it - not just as a
top-down exercise but by engaging
employees at all levels. The software
also improved communication by
making it easy to create pathways
and goal diagrams and incorporate
custom diagrams.
- Drive accountability: Tools were in
place for linking individual employee
objectives and MBOs to overall
goals, enabling the company to
design financial and other incentives
- and consequences - to motivate
people in the right direction.
- Collaborate and manage: Built-in
scorecards and dashboards helped
different groups of users within the
organization work together more
effectively and monitor progress
toward goals.
- Analyze: Built-in analytical functions,
in the form of both published reports
and detailed drill-downs, enabled
proactive problem identification and
prompt resolution of issues.
And when strategy management software
is deployed as part of a comprehensive
performance management
solution, organizations can realize even
greater benefits. For example, SAP
offers the SAP® Strategy Management
application, which supports and
enables all of the best practices discussed
in this paper. SAP Strategy
Management can be deployed in conjunction
with other SAP solutions for
enterprise performance management;
with SAP solutions for governance,
risk, and compliance; or with the business
intelligence platform from SAP
and Business Objects, an SAP company.
This approach enables companies to
gain greater control over strategy execution
and overall business performance.
For example:
- With the BusinessObjectsTM Profitability
and Cost Management application,
companies can identify key profitability
and cost drivers, determine the most
profitable growth and revenue initiatives,
and adjust strategies
accordingly.
- With the SAP Business Planning and
Consolidation application, organizations
can align operational plans with
strategic goals. Organizations can
use predictive analytics to assess
what's happened in the past and
adjust plans accordingly to improve
future performance and manage risk.
- With the SAP GRC Risk Management
application, executives can take into
consideration the real business risks
associated with new strategies before
they are even approved for funding
and execution.
- With the SAP Spend Analytics application,
procurement departments
can realize measurable cost savings
and align sourcing strategies with
organizational goals. Organizations
can analyze spending across multiple
business dimensions and identify the
potential for strategic supplier relationships
and improved performance.
These are just some of the ways that
SAP Strategy Management can help
companies close the gap between
strategy and execution. For more
information about SAP solutions for
enterprise performance management,
please visit www.sap.com/epm.