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"Oracle has been helping customers like you manage your business systems and information with reliable, secure, and integrated technologies."
Source : Oracle
Choosing the Best CRM for Your Organization
Web Based CRM Software is also known as:
Web Based CRM Software,
CRM Case Management,
Management Tool,
Software As A Service SaaS,
Software As A Service Improves CRM,
ERP Software As A Service,
Software As A Service Oracle,
Software As A Service Business Intelligence,
SaaS CRM Customer Relationship Management,
SaaS CRM Integration,
CRM Enterprise Deals,
CRM Success Strategies,
Sales Force Automation CRM,
CRM Business Intelligence,
Multi Tenant SaaS,
SaaS Vendors,
Enterprise Applications SaaS,
Enterprise Software Solutions Enterprise Resource Planning CRM,
Enterprise Resource Planning Solutions CRM,
Sales Force Automation CRM ,
CRM ERP Software,
CRM Marketing Automation,
CRM Consulting Services.
Executive Summary
CRM buyers have a wealth of deployment options available to them, providing unprecedented flexibility, costefficiency
and business value. They can opt for a traditional on-premise packaged software installation, subscribe
to one of the new breed of on-demand services delivered via the Internet, host their own on-demand solution or
deploy a combination of those approaches. This gives IT organizations the power to fine-tune CRM deployments to
match their needs, strategic objectives and the budgets of business users.
But with choice comes complexity. Not only must IT managers carefully analyze their business scenarios, they also
must understand the strengths and weaknesses of the available products. There are many new hosted solutions,
but most don't integrate well with the market-leading packaged solutions or with legacy systems. These so-called
Software as a Service (SaaS) products also have a wide range of capabilities for customization and standards
compliance. Vendor stability and reliability also are important issues. With consolidation inevitable in the market,
users need to choose vendors wisely.
This white paper describes and analyzes the four most popular deployment scenarios, then offers a guide to
choosing a hybrid approach that best matches the needs of the business while delivering superior performance,
application integration and functionality.
Introduction
Customer relationship
management (CRM) has been one
of the most compelling operational
concepts of the past 15 years.
Beginning with humble roots in
sales force automation, CRM has
expanded to include a wide range
of tasks, analytics and
engagement tactics that maximize
the value of the customer
relationship and contribute to
sustainable revenue growth. Total
CRM revenues reached
$8.4 billion in 2006, up 7 percent
from the previous year, according
to Forrester Research. AMR
Research, which includes a
broader range of applications in its
forecast, predicts that the market
will grow from $8.6 billion in 2006
to $18 billion in 2010, a 21 percent
compound annual growth rate.
As CRM has expanded to
encompass elements of
collaboration and Web 2.0-style
engagement, the software tools to
support it have grown and become
more diverse as well. Today,
buyers have the luxury of choosing
from a vast selection of products to
help develop and nurture customer
relationships.
&8226; Broadly defined, CRM
encompasses everything
companies use to manage
customer relationships,
including capture and analysis
of customer information and
analytics to leverage that data
toward better sales
performance.
Why is CRM
important?
Common sense dictates that it's
cheaper to generate more revenue
from existing customers than to
acquire new ones. According to
surveys, the cost of finding new
customers is estimated at three to
five times the cost of customer
retention.
Retaining customers isn't easy,
though. The Internet has lowered
the cost of switching and made
markets more price-sensitive.
Customers increasingly are asking
for custom solutions to their
problems, using comparative
shopping services and freely
available rating systems to pit
companies against each other.
In this increasingly competitive
environment, businesses must
differentiate not only their
products, but their customer
experience. In fact, customer
experience is emerging as the
most important competitive
differentiator between vendors in
many markets. The focused ability
to anticipate and respond to
customer needs will separate
market leaders from also-rans.