"Precision Marketing: Strengthening the Value of CRM"

If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader.

"Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution "
Source : VTrenz

Resources Related to Customer relationship management (CRM):

• Customer relationship management (CRM) (Wikipedia)

Precision Marketing: Strengthening the Value of CRM

Customer relationship management (CRM) is also known as : Customer Intelligence, Customer Service , Consumer Relationship System, Business Intelligence, Client Relationship Management, Enterprise Relationship Management, Consumer Relationship System, Employee Experience Management, Customer Experience, Customer Experience Management, Service System, Relationship Management, Customer Experience Solutions, Services Management, Customer Relationship Management Strategy,

Organizations of all sizes and across all industries have one thing in common "a deluge of prospect and customer data idling somewhere in the organization waiting to be monetized.

Most likely the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by B2B organizations. The use of this data is what separates successful organizations from those who go bankrupt. A large percentage of organizations deploy a customer relationship management (CRM) system to manage sales processes and gain customer insight, but all too often rely exclusively on the same sales force automation technology to build a relationship with potential prospects and customers. As a result, unrealized revenue opportunities continue to simmer right within the CRM system until these prospects find a competitor to meet their needs.

Leading organizations are proof that marketing automation tools and applications are vital to success. In the "Precision Marketing Benchmark Report"1, the Aberdeen Group found that top performers invest in precision marketing tools and services at greater levels in order to understand and influence the purchasing decisions of customers as well as to optimize their investments. In return, they enjoy higher return on investments in key performance metrics.

What Is Precision Marketing?

Precision marketing is a strategy deployed by organizations using an integrated on-demand marketing automation solution which generates demand, drives qualified leads, and optimizes customer profitability. Precision marketing enables organizations to gain a competitive advantage and increase market share by delivering relevant information to the right market segment, via multiple marketing channels, at a time when it will have the greatest impact on the buyer's purchase decision.

Precision marketing requires:

• Highly relevant, segmented marketing campaigns based on prospect and customer attributes, behaviors, and interests
• Automated real-time and strategically timed touch points throughout the life of the relationship
• Multi-channel marketing communications combining online and offline interactions
• Closed-loop marketing and sales processes, including integration between marketing and CRM systems
• Use of campaign reporting and analysis to optimize the return on marketing investment

How Does My Organization Benefit From Precision Marketing?

Precision marketing helps infuse organizations with the prospect and customer intelligence needed to increase response rates and accelerate sales opportunities. Additional benefits include improved customer retention rates, increased revenue from cross-sell/upsell campaigns, and enhanced levels of customer satisfaction.

How Does Precision Marketing Strengthen My Crm Investment?

CRM tools are a necessity for managing a one-to-one relationship with prospects and customers. But today, with short attention spans and immediate needs, marketing teams are required to take a more active role throughout the entirety of the sales cycle. Using marketing automation technology, marketers have the capability to nurture leads until they become qualified, allowing sales to focus on prospects ready to purchase. By automating precision marketing activities including dynamic lead routing, there is no time lag between qualification and follow-up, which is fully optimized when there is integration between CRM and marketing automation systems.

What Tools Do I Need To Execute Precision Marketing?

Marketing automation technology is an integral component of precision marketing. In fact, 66% of leading organizations are planning to invest in this type of solution.1 While several marketing automation tools are available, there are five requirements of a best-in-class marketing automation application:

• Centralized Marketing Database " aggregating data with the ability to integrate with CRM systems
• Rules-Based Marketing Engine " driving subsequent communications based on previous interactions
• Lead Scoring with Dynamic Routing " automatically delivering qualified leads to the appropriate sales professional
• Integrated Marketing Toolset " managing email, direct mail, web tracking, telesales and surveys with one tool
• Marketing and Sales Reporting " measuring the progress of leads, ROI and effectiveness of the marketing mix

How Do I Learn More About Precision Marketing?

For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the "Precision Marketing Benchmark Report." Register today: http://results.vtrenz.com/PrecisionMarketing

Searches related to Precision Marketing: Strengthening the Value of CRM:
Analytical CRM | Analytics Intelligence | Apply CRM Software System | Apply CRM System | Apply CRM System Model | Apply CRM System Process | Apply CRM System Solutions | Apply CRM System Structure | Apply CRM Tools | Apply Precision Marketing | Applying CRM Software System | Applying CRM Structure | Applying CRM System | Applying CRM System Model | Applying CRM System Process | Applying CRM System Solutions | Applying Precision Marketing | Benefits of CRM | Best CRM Solution | Best CRM Solutions | Best CRM Tool | Best CRM Tools | Business CRM Solution | Business Intelligence | Business Marketing | Campaign Reporting | Centralized Marketing Database | Choose CRM Software System | Choose CRM Structure | Choose CRM System | Choose CRM System Model | Choose CRM System Process | Choose CRM System Solutions | Choose Precision Marketing | Choosing CRM Software System | Choosing CRM Structure Model | Choosing CRM System | Choosing CRM System Model | Choosing CRM System Process | Choosing CRM System Solutions | Choosing Precision Marketing | Client Relationship Management | Create CRM Software System | Create CRM Structure | Create CRM System | Create CRM System Model | Create CRM System Process | Create CRM System Solutions | Create CRM Tools | Create Precision Marketing | Creating CRM Software System | Creating CRM Structure | Creating CRM System | Creating CRM System Model | Creating CRM System Process | Creating CRM System Solutions | Creating Precision Marketing | CRM | CRM Analysis | CRM Analytics | CRM and ERP | CRM Application | CRM Applications | CRM Architect | CRM Architects | CRM Architecture | CRM Articles | CRM Association | CRM Basics | CRM Benchmarking | CRM Benefits | CRM Best Practice | CRM Best Practices | CRM Best-pratices | CRM Blog | CRM Business | CRM Business Process | CRM Business Solutions | CRM Challenges | CRM Checklist | CRM Company | CRM Comparision | CRM Comparisions | CRM Comparison | CRM Competitive Advantage | CRM Corporate | CRM Customer | CRM Customer Relationship | CRM Customer Relationship Management | CRM Customers | CRM Data | CRM Definition | CRM Demo | CRM Deployment | CRM Development | CRM Diagram | CRM Download | CRM Evaluation | CRM Failure | CRM Forum | CRM Framework | CRM Global | CRM Goals | CRM Guru | CRM Hosting | CRM Implementation | CRM Industry | CRM Information | CRM Information Systems | CRM Information Technology | CRM Infrastructure | CRM Innovation | CRM Innovation Networks | CRM Integrate | CRM Integration | CRM Issues | CRM Knowledge | CRM Knowledge Management | CRM Magazine | CRM Management | CRM Management Process | CRM Management System | CRM Manufacturing | CRM Marketing | CRM Metrics | CRM Module | CRM Modules | CRM Needs | CRM Networks | CRM Objectives | CRM Online | CRM Operations | CRM Organization | CRM Overview | CRM Package | CRM Packages | CRM Performance | CRM Planning | CRM Presentation | CRM Process | CRM Processes | CRM Product | CRM Product Comparison | CRM Product Guide | CRM Product Review | CRM Product Reviews | CRM Products | CRM Products Comparison | CRM Products List | CRM Programs | CRM Project | CRM Quality | CRM Report | CRM Requirement | CRM Requirements | CRM Requirements List | CRM Requirements Process | CRM Requirements Project | CRM Requirements Questionnaire | CRM Research | CRM Review | CRM Reviews | CRM Security | CRM Service | CRM Services | CRM SFA | CRM SOA | CRM Software | CRM Software Comparison | CRM Software Solutions | CRM Software System | CRM Softwares | CRM Solution | CRM Solution Software | CRM Solutions | CRM Strategies | CRM Strategy | CRM Structure | CRM Success | CRM System | CRM Systems | CRM Technical | CRM Technologies | CRM Technology | CRM Tool | CRM Tools | CRM Training | CRM Trends | CRM Value | CRM Vendor | CRM Vendors | CRM vs Traditional CRM | CRM Web Services | CRM White Paper | Customer Acquisition | Customer Analysis | Customer Analytics | Customer Business | Customer Business Intelligence | Customer CRM | Customer Data | Customer Experience | Customer Experience Management | Customer Implementation | Customer Innovation | Customer Intelligence | Customer Intelligence Solutions | Customer Loyalty Program | Customer Management | Customer Marketing | Customer Metrics | Customer Model | Customer Performance | Customer Process | Customer Relation Management | Customer Relations Management | Customer Relationship | Customer Relationship Management | Customer Relationship Management Analysis | Customer Relationship Management Application | Customer Relationship Management Applications | Customer Relationship Management Architecture | Customer Relationship Management CRM Software | Customer Relationship Management Development | Customer Relationship Management Framework | Customer Relationship Management Implementation | Customer Relationship Management Industry | Customer Relationship Management Information | Customer Relationship Management Innovation | Customer Relationship Management Integrate | Customer Relationship Management Integration | Customer Relationship Management Model | Customer Relationship Management Needs | Customer Relationship Management Networks | Customer Relationship Management Operations | Customer Relationship Management Planning | Customer Relationship Management Process | Customer Relationship Management Processes | Customer Relationship Management Product | Customer Relationship Management Products | Customer Relationship Management Software | Customer Relationship Management Solution | Customer Relationship Management Solutions | Customer Relationship Management Strategies | Customer Relationship Management Strategy | Customer Relationship Management System | Customer Relationship Management Systems | Customer Relationship Management Technology | Customer Relationship Management Tool | Customer Relationship Management Tools | Customer Relationship Manager | Customer Relationship Managment | Customer Relationship Marketing | Customer Relationship Software | Customer Relationship Tools | Customer Relationships | Customer Reports | Customer Research | Customer Retention | Customer Retention Rates | Customer Satisfaction | Customer Satisfaction Measurement | Customer Segmentation | Customer Service | Customer Service Intelligence | Customer Service Management | Customer Service Relationship Management | Customer Services | Customer Software | Customer Strategies | Customer Technology | Customer Tools | Customer Value | Deploy CRM Software System | Deploy CRM Structure | Deploy CRM System | Deploy CRM System Model | Deploy CRM System Process | Deploy CRM System Solutions | Deploy CRM Tools | Deploy Precision Marketing | Deploying CRM Software System | Deploying CRM Structure Model | Deploying CRM System | Deploying CRM System Model | Deploying CRM System Process | Deploying CRM System Solutions | Deploying Precision Marketing | Drive Qualified Leads | Enterprise CRM | Execute Precision Marketing | Implement CRM Software System | Implement CRM System | Implement CRM System Model | Implement CRM System Process | Implement CRM System Solutions | Implement Precision Marketing | Implementing CRM Software System | Implementing CRM Structure Model | Implementing CRM System | Implementing CRM System Model | Implementing CRM System Process | Implementing CRM System Solutions | Implementing Precision Marketing | Improve Customer Retention | Improve Customer Retention Rates | Infrastructure Architecture | Integrate CRM Software System | Integrate CRM Structure | Integrate CRM System | Integrate CRM System Model | Integrate CRM System Process | Integrate CRM System Solutions | Integrated CRM Solution | Integrated CRM Solutions | Integrated CRM System | Integrated Marketing Toolset | Integrateprecision Marketing | Integrating CRM | Integrating CRM Software System | Integrating CRM System | Integrating CRM System Model | Integrating CRM System Process | Integrating CRM System Solutions | Integrating CRM System Structure | Integrating Precision Marketing | Managing Customer | Managing Intelligence | Market Intelligence | Market Research | Market Strategy | Marketing | Marketing Analysis | Marketing Automation Solution | Marketing Distribution | Marketing Intelligence | Marketing Management | Marketing Products | Marketing Reporting | Marketing Research | Marketing Segmentation | Marketing Strategy | Marketing Success | Monitor CRM Software System | Monitor CRM Structure | Monitor CRM System | Monitor CRM System Model | Monitor CRM System Process | Monitor CRM System Solutions | Monitor Precision Marketing | Monitoring CRM Software System | Monitoring CRM System | Monitoring CRM System Model | Monitoring CRM System Process | Monitoring CRM System Solutions | Monitoring Precision Marketing | Multi-channel Marketing Communications | Optimizes Customer Profitability | Positioning Marketing | Precise Marketing | Precision Brand | Precision Business | Precision Distribution | Precision Management | Precision Marketing | Precision Marketing | Precision Marketing Analysis | Precision Marketing Architecture | Precision Marketing Concepts | Precision Marketing Development | Precision Marketing Framework | Precision Marketing Innovation | Precision Marketing Integration | Precision Marketing Management | Precision Marketing Management Process | Precision Marketing Management System | Precision Marketing Needs | Precision Marketing Networks | Precision Marketing Operations | Precision Marketing Planning | Precision Marketing Process | Precision Marketing Processes | Precision Marketing Services | Precision Marketing Software | Precision Marketing Solution | Precision Marketing Solutions | Precision Marketing Strategies | Precision Marketing Strategy | Precision Marketing Systems | Precision Product | Precision Promotion | Precision Promotions | Precision Research | Precision Strategies | Product Marketing | Production Marketing | Relationship Management | Relationship Marketing | Sales Reporting | Segmented Marketing Campaigns | Strategic Customer | Strategic Marketing | Strategies Marketing | Support CRM Software System | Support CRM Structure | Support CRM System | Support CRM System Model | Support CRM System Process | Support CRM System Solutions | Support Precision Marketing | Supporting CRM Software System | Supporting CRM Structure Model | Supporting CRM System | Supporting CRM System Model | Supporting CRM System Process | Supporting CRM System Solutions | Supporting Precision Marketing | Technology Marketing |