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"Bwired is a leading website technology company. Our strategic approach provides return on investment for your business. Over years of experience in the online environment and hundreds of successful launches we have developed and fine-tuned our RISE model, an implementation methodology."
Source : Bwired
Reinventing Business Processes through Strategic Implementation
is also known as :
Business Strategic Planning
Corporate Strategic Planning
Strategic Alternative Implementation
Strategic Business Process
Strategic Design and Implementation
Strategic Implementation Plans,
Strategic Implementation Process,
Strategic Management Implementation,
Strategic Management Issues,
Strategic Management Model,
Strategic Management Process,
Strategic Marketing Management,
Strategic Plan Implementation,
Strategic Plan Implementation Process,
Strategic Planning Guidance,
Strategic Implementation ROI,
Strategic Implementation Planning,
Capability Strategic Implementation,
Human Capital Strategic Implementation,
Strategic Implementation Alignment,
Effective Strategic Implementation,
about Strategic Implementation,
Strategic Planning Guide,
Strategic Planning Implementation,
Strategic Planning Management,
Strategic Planning Methods.
“Adopting a strategic approach to web-based marketing allows
organisations to reach their full potential online”
– Sam Saltis
The aim of this paper is to educate users about strategic implementation, and
the impact it can have on success in the online environment.
1. The Importance of Strategic Implementation
IT is transforming business processes; increasing operational efficiency,
reducing costs and reshaping the way organisations function in the online
environment. Our technology, coreDNA is evidence of this fact. While the right
software plays a huge part in success online, it is largely dependent strategic
Implementation is a critical part of the website building process. It can
mean the difference between a successful or unsuccessful launch, and can greatly
affect the end result in terms of usability, functionality and impact on the
bottom line. Most importantly, strategic implementation has the potential to
reinvent business processes, enabling the organization to run more efficiently
and effectively, maximizing return on investment.
2. What Is Involved
Strategic implementation involves identifying key stakeholders and target
segments, gaining a clear understanding of business goals and objectives
determining the processes through which these can best be achieved and ensuring
the training and support is in place to maximise results.
3. The Link between Strategic Implementation and Business Process Redesign
Business Process Redesign (BPR) aims to achieve
incremental or dramatic improvements in performance areas important to customers
and other stakeholders, typically through information technology. Examples of
BPR outcomes include cost reduction, time reduction, higher output quality, and
improved quality of working life/learning/empowerment. Online, these outcomes
are achieved through strategic implementation of the appropriate IT solutions,
providing organisations with the capabilities which enable them to reach new
Usability and functionality of a website can be greatly affected by
implementation methodology. Even with the best software, if key stakeholders and
target segments are not clearly identified, the result may be a website that is
aesthetically pleasing but lacks intuit and does not fulfill its purpose or
assist the organisation in achieving business goals and objectives.
As mentioned, implementation can also have an impact on the bottom line.
Nigel and Slack (2003, p.164) suggest that if managed well, strategic
implementation can be a source of enormous gain, arguing that “the firm that is
better than its competitors at implementation receives new technology at what
amounts to a discount price”. Conversely, poor implementation can result in
dramatically higher costs, including rework, training and support, as well as
the opportunity cost involved as a result of wasted time spent failing to
achieve the desired business goals and objectives.
Petrovic, Kittl and Teksen (2001) suggest that a practical methodology for
implementation that supports the evolution of the business, when successfully
implemented in such a way that it improves business processes, will lead to the
development of new, strategic business models, influencing business performance
and the ongoing strategic direction of the firm.
Over years of experience in the online environment and hundreds of successful
launches we have developed and fine-tuned our RISE model, an implementation
methodology which maximises return on investment and ensures success in the
online environment by building websites, microsites, intranets and extranets
which achieve measurable results in the areas of Research, Image, Sales, and
In collaboration with our clients, our strategy consultants comprehensively
analyse and interpret business goals and objectives. They then use RISE to
identify key stakeholders and target segments and map these goals and objectives
against the four elements of the model. Using a robust, tested, experience-fed
model, and business language rather than web jargon, ensures clear strategic
direction and common understanding. This collaborative process also bridges the
knowledge gap between business and consultant, paving the way for success.
Our solid understanding of the processes through which these goals can then
be achieved, and our technology, developed around RISE, facilitates these
processes, allowing us to roadmap for success by providing the tools which will
execute business outcomes.
The Research element of the model represents organizational learning, which
is critical to organizational growth. This element ensures mechanisms are placed
for valuable data collection.
Our Research modules provide businesses with tools which generate information
about their visitors, customers and users through the use of specific research
questions and polls, or by monitoring each screen choice, formulating detailed
data on visitor usage which can then be used to formulate strategy.
To demonstrate, our comprehensive analytical module, Usage Statistics
captures information about customers and prospects, providing detailed
information regarding how they find, interact with and eventually a website,
helping to determine whether or not goals and objectives are being reached.
The simplicity by which this information can be obtained and analysed plays a
pivotal role in the evolution of the way organisations conduct research, and how
the resulting information can be used.
The Image element of the model represents accurate reflection of branding and
positioning, essential for success both online and offline. This element ensures
the tools are in place to efficiently and effectively communicate with all key
Our Image modules provide businesses with marketing tools to ensure
communications accurately reflect the branding and positioning of the
organization, optimizing the flexibility for managing image and marketing
opportunities via the website.
To demonstrate, our Personalisation module enables the delivery of targeted
functionality, information, and design to a range of customer segments. This
allows for efficient, effective communication with various target audiences.
The ability to efficiently and effectively communicate branding and
positioning can dramatically improve internal and external communications,
creating synergy and providing key stakeholders, customers and prospects with a
clearer understanding of brand identity.
The Sales element of the model incorporates revenue requirements, a
fundamental concern for any organisations in any industry.
Our Sales modules provide the opportunity to increase sales via your website.
Fully integrated modules enable sales to be maximized and data to be seamlessly
integrated, enhancing communications and building the brand relationship.
To demonstrate, our Commerce Portal module allows for products to be sold
online in a secure environment. Integrated with our Product Catalogue module, it
allows transactions to be placed with speed and efficiency, provides conversion
tracking, enables stock control via email trigger, allows informed repositioning
of products based on generated sales data and automatically creates customer
invoices in PDF format upon completion processing.
The ability to increase sales, while at the same time reducing resource
requirements through integration, boosts profits and allows the organisation to
run more efficiently.
4.4 (Operational) Efficiency
The (Operational) Efficiency element of the model focuses on continuous
improvement and optimisation of resources.
Our (Operational) Efficiency modules allow for centralisation of
documentation and integration with back office systems, contributing towards the
creation of paperless organisations, breaking down barriers between and within
stakeholders and creating a seamless workflow, and improving operational
efficiency, thereby reducing costs.
To demonstrate, our File Manager module allows you to provide a highly
scalable, secure, centralized data storage area for individual groups such as
staff, clients and suppliers to easily store and retrieve key documents and
files. The module maintains file versioning to preserve document integrity, can
be set for viewing by authorized individuals or groups to keep confidential
information secure, has an advanced search function, and allows for document
permission to be assigned to authorized users to edit.
The ability to optimise use of resources, reduce costs, increase output
quality and improve quality of working by simplifying processes and empowering
users by putting them in control can significantly improve operational
efficiency, as well as overall organisational effectiveness and efficiency.
4.5 Training and Support
Effective strategic implementation requires the provision of training and
support resources. Historically, organisational change has always involved
turbulence at some stage. RISE provides this guidance from the very beginning.
Our RISE methodology exemplifies the strategic implementation process, and
the impact it can have on success in the online environment. It can mean the
difference between a successful or unsuccessful launch, and can greatly affect
the end result in terms of usability, functionality and impact on the bottom
line. Incorporating all of the essential elements required for businesses to
reach their potential online, our methodology and its unique application to
individual business needs is the means through we transform business processes,
maximise return on investment and enable organisations to run more efficiently
1. Lewis, M. and Slack, N., (2003) Operations Management: Critical
Perspectives on Business and Management, McGraw-Hill Book Company, New York, pp.
2. Petrovic, O., Kittl, C., Teksten R.D, (2001) International
Conference on Electronic Commerce, iconocast.com