The Road to BI Success
Organizations are increasingly focused on business intelligence (BI) and analytics projects that help reduce costs or retain customers. But justifying the high cost of BI software will be challenging unless short-term benefits can be directly correlated with the investment and these projects can be executed within the long-term strategic plan of the company. Know the questions you need to pose for a successful BI strategy.
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
Analyzing Big Data: The Path to Competitive Advantage
Big data is different from ordinary database information because of the massive volume, the variety, and the velocity. And the data mix now includes product reviews, video, blogs, tweets, and more. But the biggest current challenge may be to articulate a compelling business case for using big data. Find out how companies in various industries are finding value in the data they have already collected and making it actionable.
Why Enterprise Resource Planning Software Is Your Best Business Intelligence Tool
If a business is going to successfully operate competitively, it needs to expand its analytics processes beyond the rear-view mirror. In-context analytics derived from both historical information and real-time data provide more accurate and intuitively structured intelligence. Accessing this information through a built-in BI tool within an ERP environment enhances the process and empowers users to improve business outcomes in real time.
Predicting the Future of Predictive Analytics
SAP commissioned Loudhouse to conduct primary research among business decision-makers in U.K. and U.S. organizations to understand their attitudes to and experiences of predictive analytics, as well as a future view of usage, value, and investment. Read the results of the study in this report.
Making the Real-Time Enterprise a Reality
B2B and B2C companies and private- and public-sector organizations alike are transforming not only their systems but also their cultures and processes, to take advantage of an increasing volume of data collected in the moment. They’re reinventing the enterprise not simply so they can react to business demands in real time but also to anticipate changes before they occur. Read this report by Harvard Business Review to find out more about how and why to become a real-time enterprise.