The Road to BI Success
Organizations are increasingly focused on business intelligence (BI) and analytics projects that help reduce costs or retain customers. But justifying the high cost of BI software will be challenging unless short-term benefits can be directly correlated with the investment and these projects can be executed within the long-term strategic plan of the company. Know the questions you need to pose for a successful BI strategy.
Modern Distribution Management: 2014 State of Analytics in Distribution
The use of analytics is indeed maturing, and its adoption is accelerating across wholesale distribution sectors. But there is wide disparity in how distribution companies are deploying analytics and sharing data in 2014. Find out more about the trends in how distributors are using analytics.
Re-think Data Integration: Delivering Agile BI Systems with Data Virtualization
Today’s business intelligence (BI) systems have to change, because they’re confronted with new technological developments and new business requirements, such as productivity improvement and systems as well as data in the cloud. This white paper describes a lean form of on-demand data integration technology called data virtualization, and shows you how deploying data virtualization results in BI systems with simpler and more agile architectures that can confront the new challenges much easier.
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.
Analyzing Big Data: The Path to Competitive Advantage
Big data is different from ordinary database information because of the massive volume, the variety, and the velocity. And the data mix now includes product reviews, video, blogs, tweets, and more. But the biggest current challenge may be to articulate a compelling business case for using big data. Find out how companies in various industries are finding value in the data they have already collected and making it actionable.
Why Enterprise Resource Planning Software Is Your Best Business Intelligence Tool
If a business is going to successfully operate competitively, it needs to expand its analytics processes beyond the rear-view mirror. In-context analytics derived from both historical information and real-time data provide more accurate and intuitively structured intelligence. Accessing this information through a built-in BI tool within an ERP environment enhances the process and empowers users to improve business outcomes in real time.