Executive Resources

Digital Signage in the Cloud

Source: Omnivex Corporation
With the growing popularity of the cloud, the concept of software as a service (SaaS)–based digital signage platforms has been gaining traction, depending on the nature of the business and the degree of control needed over the data. This paper covers the fundamentals of cloud computing and on-premise hosting models to help users determine the type of digital signage deployment best suited to their business needs.



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Mobile Engagement Delivers Great Customer Experiences: Helping Brands Win Lifetime Customers

Mobile and the Internet are the most important communications phenomena of our lifetimes. With 4.55 billion mobile users worldwide driving 6.9 billion mobile subscriptions, consumers are more mobile than ever before. All this access to mobility is part of the reason that the attention span of buyers is dwindling, and the channels for customer interaction are multiplying.

This white paper explores essential mobile messaging strategies that focus on engaging the customer at key moments in the customer journey: moments when the customer is using a product, speaking with a salesperson or customer service representative, interacting with the brand on social media, and more.

Download this white paper to see what mobile engagement could do for you.

Marketing Tech 101: An Executive Guide to Understanding and Applying Emerging Technologies

Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. This guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.

Workbook: A 5-Step Guide for Creating a Lead Scoring Program

Not all leads are created equal. Some are ready to buy right now, some will likely be ready soon, and some are just entering the funnel. So how do you know which leads are hot and which are not? That’s easy—use lead scoring. Want to create a lead scoring program of your own? This 5-step workbook gives you everything you need to get started.

Digital Trends 2015

The 2015 Digital Trends report, created in partnership with Econsultancy, presents the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.

Based on a global survey of more than 6000 digital business professionals, the findings indicate that customer experience is considered the key imperative for 2015. Read the report to learn about the top 2015 marketing trends with respect to big data, mobile, social, personalization, customer experience, content marketing, automation, video, and multichannel.

Accelerating the Delivery of Microsoft Office 365

Today’s end users are accustomed to the high performance of locally provided services. When moving services to the cloud, data centers are no longer local, so the end user experience can suffer. A poor or congested Internet connection between the user and the cloud service will mean sluggish application delivery that puts a damper on user productivity and ultimately threatens application usage. Riverbed Technology has been addressing these performance issues for some time on private and cloud enterprise networks with Steelhead wide-area network (WAN) optimization.