PBX VoIP Systems
The VoIP industry offers a number of different services, features, and options. Among the various services and systems is the private branch exchange (PBX) system, depicting a system’s hardware where an incoming call is forwarded, transferred, or otherwise routed to another extension, etc. But BPM systems can differ in mode of service. Read this paper and know the benefits and drawbacks of three different PBX options.
A Buyer's Guide to Choosing a Mobile Marketing Platform
Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).
Real-life Examples of Killer App Marketing
Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.
A Beginner's Guide to App Marketing
Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.
8 Critical Metrics for Measuring App User Engagement
How do you measure the success of your mobile app? Driving your revenue is fundamentally dependent on personalization and engagement, and using the right metrics is the key to attaining and keeping users. This guide outlines the eight engagement metrics critical to app success, and includes suggestions for running marketing campaigns and boosting return on investment (ROI).
Business Intelligence: How to Weather the Storm
In an information economy, the ability to gather and analyze data is business-critical. This capability is provided by business intelligence (BI) and analytics software, but BI usage is about to change dramatically, driven by a "perfect storm" of four forces—social media, mobile devices, big data, and cloud computing. Learn about the threats and opportunities, and how to prepare for them.