Personalized Marketing

TransPromo in High-volume Statement Print Applications
RenderX, Inc.

Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The…

An Introduction to Mediation-based Advanced Service Management
Amdocs

Personalized and higher-quality network services, such as customized or performance-sensitive services, can help you stand out from the…

9 Key E-mail Strategies for 2008
Vidi Emi

Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily…

Building Blocks to Evolving Your Predictive Analytic Practice
Customer Chemistry

In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer…

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
RightNow Technologies

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs,…

Case Study: UNICEF Generates More Online Sales with Webfoot
Keyora Inc.

In today’s global economy, organizations must strengthen customer relationships to maximize performance. UNICEF needed customer software to support…

Engaging Teens Using Live Chat: Shifting Online Strategy Focus
24-7 INtouch

Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to…

Calgoo In-Calendar Marketing
Calgoo

The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target…