Market Research

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Sage

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you…

Challenges of the Future: The Rebirth of Small Independent Retail in America
NRF Foundation

By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have…

How to Deal with the Top 5 Challenges of Web Analytics
Acceleration

Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent certain that the…

Corporate and Market Lifecycle Factors that Influence Revenue Balance and Growth
The Robb Group

Awareness, demand, and education are often required to pull prospective clients to your organization. But in order to produce effective…

Brand Management: Leveraging the Power of Integrated Marketing
SAP

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by…

5 Ways Large Enterprises Take Advantage of CRM Solutions
Vendor Guru

If you could have a 360-degree view of your business, wouldn’t you want to take a peek? Most companies would say yes, but no business could…

Trade Promotion: Taming the Bear
SAP

Survey says: trade promotion spending is up, but the majority of consumer package goods (CPG) companies aren’t spending wisely. Reuse of same…

Marketing: Oracle CRM On Demand
Oracle

Oracle CRM On Demand Marketing ofrece a las organizaciones una solución inteligente, simple e integrada para administrar las actividades y…