Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM)

Data Quality: A Survival Guide for Marketing
SAP

The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring…

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Sage

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you…

Operational Excellence: Enabling Sustained Growth—Spotlight on the Americas
SAP

Companies in the Americas should lead the world in growth through operational excellence—but they don’t. A 2008 survey shows that less…

Building a Bigger More Profitable Customer Base with Today's EMM Solutions
Vtrenz Inc.

Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps…

SAP for Consumer Products: SAP Trade Promotion Management
SAP

The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased…

The Art and Science of E-mail Marketing
Listrak

When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not,…

How to Deal with the Top 5 Challenges of Web Analytics
Acceleration

Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent certain that the…

Brand Management: Leveraging the Power of Integrated Marketing
SAP

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by…