Direct Marketing

Data Quality: A Survival Guide for Marketing
SAP

The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring…

Challenges of the Future: The Rebirth of Small Independent Retail in America
NRF Foundation

By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have…

Deeper Customer Insight: Understanding Today’s Complex Shoppers
IBM

To maintain a competitive advantage, retailers can no longer think of their customers in traditional, demographic-based segments. By developing…

PHP Code Design
Excel Software

Interactive web sites are event-driven. With each user click, a menu selection or keyboard action initiates a thread of execution that runs…

Marketing: Oracle CRM On Demand
Oracle

Oracle CRM On Demand Marketing ofrece a las organizaciones una solución inteligente, simple e integrada para administrar las actividades y…

9 Key E-mail Strategies for 2008
Vidi Emi

Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily…

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
RightNow Technologies

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs,…

The Digital Competitive Advantage: There’s More to E-mail than E-mail
Alterian

How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior…