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Direct Marketing


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Challenges of the Future: The Rebirth of Small Independent Retail in America
NRF Foundation

By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have…

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5 Keys to Converting More Leads into Sales
Maximizer Software

Marketing and sales teams have long disputed who’s responsible for converting leads into sales opportunities. Marketing argues that it has…

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Deeper Customer Insight: Understanding Today’s Complex Shoppers
IBM

To maintain a competitive advantage, retailers can no longer think of their customers in traditional, demographic-based segments. By developing…

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PHP Code Design
Excel Software

Interactive web sites are event-driven. With each user click, a menu selection or keyboard action initiates a thread of execution that runs…

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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
RightNow Technologies

Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs,…

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9 Key E-mail Strategies for 2008
Vidi Emi

Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily…

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Found 6 documents Page 1 of 1
 
 

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