Campaign Management

E-mail campaigns, ad campaigns, reporting, timing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
Vtrenz Inc.

For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in…

¿Qué implementación de CRM es la que usted necesita?
Oracle

La selección del modelo de despliegue correcto se debe centrar en primer lugar de los problemas y retos clave de su empresa para permitirle, de…

The Art and Science of E-mail Marketing
Listrak

When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not,…

Winning Strategies for E-commerce Initiatives
Netsoft Informatics Pvt. Ltd.

The challenge of e-commerce isn’t about technology—it’s about using technology to understand your customers better and turn one-time…

Brand Management: Leveraging the Power of Integrated Marketing
SAP

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by…

Trade Promotion: Taming the Bear
SAP

Survey says: trade promotion spending is up, but the majority of consumer package goods (CPG) companies aren’t spending wisely. Reuse of same…

Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
Customer Chemistry

For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this…

Marketing: Oracle CRM On Demand
Oracle

Oracle CRM On Demand Marketing ofrece a las organizaciones una solución inteligente, simple e integrada para administrar las actividades y…