Marketing Automation

Data Quality: A Survival Guide for Marketing
SAP

The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring…

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
SAP

An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most…

Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting
SAP

To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers…

Six Success Factors for Building a Best-run Marketing Organization
SAP

To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer…

Retail Today: Understand. Anticipate. Inspire.
SAP

Today more than ever, retailers are faced with the challenges of selling locally while competing globally. To be successful, they must provide…

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Sage

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you…

Enterprise Performance Management for Small and Medium Businesses
Oracle | Hyperion

Small to medium businesses (SMBs) often face the same challenges as large businesses—just on a smaller scale. One such challenge is finding a…

Sage Saleslogix Guidebook
Sage

If you’ve already implemented Sage Saleslogix for your customer relationship management (CRM) process and CRM analytics needs, this guidebook…