Customer Relationship Management (CRM)

Customer relationship management addresses all the aspects of a company's interactions with its customers.

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
Salesforce

It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer…

17 Rules of the Road for Customer Relationship Management
Sage

Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important…

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
SAP

An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most…

How to Choose the Right Hosted CRM Solution for You
InsideCRM

How can you get the most out of a customer relationship management (CRM) solution while reducing operating costs and increasing overall…

Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting
SAP

To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers…

Data Quality: A Survival Guide for Marketing
SAP

The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring…

Do More with Less: Merging Enterprise Applications with Desktop Tools
SAP

Workers spend on average close to 80 percent of their workday with some combination of enterprise applications and desktop tools. Best-in-class…

The Seven Keys to World-class Manufacturing
Infor

What does it mean to be a world-class competitor? It means being successful in your market against any competition—regardless of size or…