Customer Relationship Management (CRM)

Customer relationship management addresses all the aspects of a company's interactions with its customers.

Deploying Customer Relationship Management Effectively: Beyond Implementation
Spinnaker Network Solutions

A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has…

Six Success Factors for Building a Best-run Marketing Organization
SAP

To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer…

How to Rise Above Today’s Economic Challenges: Equip Your Sales Force with Mobile CRM
Technology Evaluation Centers

In today’s tough economic climate, companies need their sales teams operating at peak performance. But traditional customer relationship…

The ERP Essentials: Under the Covers of a Process-oriented ERP Solution
CDC Software

Many manufacturers want to increase production efficiency and improve quality—but how can they ensure their efforts are successful? A…

Understanding and Managing Supply Chain Risk
SAP

As supply chains continue to grow in size and complexity, companies are focusing more of their energies on managing supply chain risk. While…

Retail Today: Understand. Anticipate. Inspire.
SAP

Today more than ever, retailers are faced with the challenges of selling locally while competing globally. To be successful, they must provide…

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Sage

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you…

Enterprise Performance Management for Small and Medium Businesses
Oracle | Hyperion

Small to medium businesses (SMBs) often face the same challenges as large businesses—just on a smaller scale. One such challenge is finding a…