Customer Relationship Management (CRM): Definition
Software system that covers the range of interaction a company has with its current, or potential customers. Its functionality can include marketing automation, sales force automation, help desk, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.
See also:Business Intelligence (BI)
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Human Capital Management (HCM)
Information Technology (IT)
Key Performance Indicators (KPIs)
Return on Investment (ROI)
Software as a Service (SaaS)
Total Cost of Ownership (TCO)
Releated Categories: Customer Relationship Management (CRM), Customer Service and Support, Field Service Management, Help Desk and Call Management, Marketing Automation, Lead Distribution Management, Sales Force Automation (SFA)
Releated Categories: Customer Relationship Management (CRM), Marketing Automation, Direct Marketing, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Data Management and Analysis, Business Performance Management (BPM), Enterprise Performance Management (EPM)/Balanced Scorecard, Executive Information System (EIS), Data Quality
Releated Categories: Customer Relationship Management (CRM), Customer Service and Support, Marketing Automation, Risk Management, Data Management and Analysis, Business Performance Management (BPM), Enterprise Performance Management (EPM)/Balanced Scorecard
Maximizer EnterpriseTM is an affordable and customizable customer relationship management (CRM) solution for small and medium-sized businesses that integrates sales and account management, marketing automation, customer service, and e-commerce software tools. Throughout the customer life cycle, Maximizer Enterprise enables you to attract prospects, win new customers, and improve customer satisfaction by enabling all staff to share information, communicate with customers through multiple channels, and organize individual and team ef forts. Contact Us
Not surprisingly, since its introduction customer relationship management (CRM) has evolved to become a widely embraced tool for uniting critical business and customer information into one data source. CRM does not supersede data generated by each department; rather, it becomes a window into those departments that is accessible and usable by all parts of the organization.
Today’s Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom- and- pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Releated Categories: Customer Relationship Management (CRM), Channel Management, Contact Management (CM), Customer Service and Support, Field Service Management, Marketing Automation, Sales Force Automation (SFA), Data Management and Analysis, Business Intelligence (BI), Database Management System (DBMS)
Study after study indicates that customer satisfaction and loyalty are crucial success factors. Customers are the life-blood of any organization. The better you are able to understand and satisfy customers, the more your business will prosper. Closely linked Customer Relationship Management (CRM) software will allow your organization to increase customer satisfaction. Your sales team will have a much better understanding of customer purchasing habits, both in aggregate and individually. Research which customer management options are available with the accounting software you are considering, and how closely linked they are. Take time to research human resource management systems.