Customer Relationship Management (CRM)

Customer relationship management addresses all the aspects of a company's interactions with its customers.

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
Salesforce

It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer…

17 Rules of the Road for Customer Relationship Management
Sage

Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important…

Data Quality: A Survival Guide for Marketing
SAP

The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring…

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
SAP

An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most…

Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting
SAP

To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers…

How to Choose the Right Hosted CRM Solution for You
InsideCRM

How can you get the most out of a customer relationship management (CRM) solution while reducing operating costs and increasing overall…

Decision Support Systems -- Overview and Case Studies
Cerulean Infotech

Decison support systems range from simple electronic filing cabinets to complex data intensive and analytically sophisticated executive…

Talent Supply Chain Management: An Alarming Look at the Mismatch between Talent Strategies, Processes, and Corporate Objectives
SAP

A survey of professional services firms shows a serious disconnect between the desired operational state of the firms and their current ability…